Experience economy grows as consumers seek out memories in favour of material possessions
- Image 4
- Curated Content, Legacy
- October 23, 2018
As research from Barclaycard shows, brand experience is becoming more important than price and more than 50% of consumers would rather spend money on entertainment than material items. If consumers are looking for “surprise and delight”, why are only a quarter of businesses focused on matching customer expectations in the experience-driven economy?