The Right Branch Strategy: Amazon-Style Tech or Starbucks Experience?

By Image 4, posted on September 26, 2018

Will the future of retail banking be dominated by Amazon-style digital technologies? Or will those delivering a phenomenal experience like Starbucks win the war?

Image 4's Insight
As an industry, banking is in the business of providing a physical buying experience for the majority of consumers but is it better to be easier, quicker, and more efficient, like Amazon, or should the space offer more reasons to linger, engage and interact, like Starbucks?
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