The Experience is All About Our People
We honor craftsmanship and diversity. Not only are we strategists, designers, fabricators, installers and project managers, we’re parents and spouses, friends and family. We are auto racers, gamers, musicians, adventurers, pet lovers, sports fans and so much more. At Image 4, every craftsperson has a voice and contributes to our ideas and success. Meet the leaders committed to discovering and presenting Your Authentic Brand®.
Meet Our Leadership Team
Jeffrey Baker, President and Creative Director
Founder, Consultant, Coach, Stats Guy and Businessman. Jeff leads by example, tells our stories – and our client’s stories, keeps his steady hand on the rudder. He can run a process map or financial model in his head while talking to a client, and yet still jump in and mitre a joint or hang a wall-covering with the best of us! He’s the “yes” man, because he believes in all of us and our ability to create awesome projects. Jeff’s one of our musicians (an All Ireland Flute champion), an accomplished auto racer, and still having fun helping his clients grow their own businesses through the 35 years of Image 4.
Dave Newell, Senior Project Coordinator
Daddy Dave, Photoshop Genius, the Strong Silent type, the Killer Beer maker. Dave’s been with us for 26 years. We figure he must like it! When you need something done, managed to a T, with no drama and a sense of humor, Dave’s your guy. He won’t tell you, but every person here looks up to him for his experience, knowledge and ability to recall a job from 1997 and tell you where the files are! If it’s Photoshop, he knows it – he’s been using it since Rev2.0. Dave still remembers how images looked on film, and along with Jeff, sets the standards for our industry-leading quality program. Dave has a process for everything from a fine Ale, to getting a trade show booth on the show floor.
Rachel Dacey, Operations Manager
Every Image 4 staff member is an artist of some sort. Rachel Dacey, our incredible Operations Manager, keeps the work flowing, the staff engaged, the clients up-to-date, yet also finds time to perform as a vocalist, guitarist and to write poetry.
Rachel’s an outdoor enthusiasts who grew up backpacking and 4-wheeling the White Mountains. She loves cooking and has won an iron chef with her mac and cheese, though pumpkin pie is her specialty. Mom to 2 thoughtful children, Rachel’s energy is exceeded only by her organizational skills. Rachel administers our work scheduling and tracking system, keeps an eye on costing, and clearly guides our department leads. Inspiringly, her personal quote is “Incredible things are done by normal people who choose to do them”.
Donna Basinow, Director of Finance
Excel Master, Supply Chain Manager, and Snack Provider, Donna dives in to follow up on a shipment, align staff around a challenge, and to provide the numbers that help us deliver all our projects on budget.
As our Finance Manager, Donna brings structure and a penchant for back-checking the details. She’s fantastic at helping customers, vendors, and staff get their ducks in a row, set things straight, then move on to the next task on her always-full list. Want to get something done? – give it to Donna!
A guitarist and band leader, as well as a published author, Donna adds her unusual ability to move from linear to spatial thinking, seeing opportunities and problems from multiple perspectives and enriching our management team with her thoughtful insights.
Samantha Grenier, Senior Design and Pre-print Artist
Decorated with succulents and snarky way-finding signs, Samantha’s office reflects every bit of her supportive, soothing and professional personality. Organized to a “T”, with Superman-like speed, Sam designs much of our creative art, and also builds the most perfect print files. She is a whiz at Evacuation Maps! Sam is another one of our many “cat people”, though she is unsure if cats like her back. In her spare time, Samantha is author of multiple books on macramé, loves to read, and nurtures a number of recalcitrant tropical plants. As with all designers, Sam has grounded opinions about style: Her favorite font is Nueva, preferably set in Peacock Blue color.
Christian Whitton, Production Coordinator
Mr. “soft-spoken, in-the-moment”, our calming leader in the complex production environment of our Fabrication and Print groups, Christian leads our team of incredible fabricators and print specialists. Christian gently guides all our Craftspersons on quality, deadlines, and integration with our Design and Installation departments. We think his success comes from guiding and growing his three children!
In addition to his amazing plastic-fabricating knowledge, Christian is another of our tremendously talented artists – cartooning, painting and crafting. He has a penchant for history – having worked as a researcher at a history museum – which probably explains his killer ability at Jeopardy and the random Trivia games in our lunchroom.