It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

At Image 4, we work with our clients not only to present their Brand, but also to help them discover, align and refine their Brand. The reason is that an Authentic Brand is a Powerful Brand. This week, a perfect example presented itself when Bank of America took the decision to cease funding private prison companies. https://apple.news/AwMtG1E3ORquGTuBP52QzrQ BofA senior management toured the detention centers at the US/Mexico border. The management team decided that the conditions in those centers did not reflect the values that BofA lives by. By extension, BofA management realized that their support of the for-profit penal industry was going to reflect badly on their Brand. In today's on-line, all-the-time world, we all can discover who you and your Brand truly are in a matter of moments. Yelp, Twitter, LinkedIn, Facebook - all are capable of revealing how your staff and company operations really operate. Brand management is no longer a press release, it's a day-to-day, all-encompassing mission that must begin with your company's core values, flow through staffing and training and operations, and make its way authentically to the end-user consumer. Let's contrast Bank of America with Wells Fargo. Wells Fargo had a culture that allowed and...

The New Normal Of Retail Brand Experiences

Image 4's Insight
Imagine a store where shelves, racks, counters, cash registers and stockrooms are replaced by floor-to-ceiling digital screens or smart walls. It's a brand new shopping experience that drastically reduces in-store inventory. The exchange of data and interactivity presents a need for new content and a closer, continuous connection between IT and marketing.


Article Excerpt:

About two years ago, the rollout of the new KPN retail brand experience began. KPN is the largest telecom and IT services provider in the Neth­erlands, employing around eighteen thousand employees and operating more than one hundred stores.

TaylorMade Canada HQ includes golf laboratory and product showroom

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TaylorMade’s new Canada headquarters space, located in Woodbridge, Ont., recently completed construction. The 20,000-sf space includes the company’s corporate offices, a golf laboratory, and a product

Source: www.bdcnetwork.com

Sometimes the environment of a workplace can completely transform the mood of employees, partners and even customers. That's exactly what happened with the Taylormade Canada headquarters in Woodbridge, Ontario. Their corporate offices and showroom are open to the public and include 20,000 square feet of offices and innovative technology for golf enthusiasts. It's this type of experience that not only brings more business to the Taylormade Canada headquarters, but also creates a great environment and memorable experiences for everyone involved.


Article Excerpt:

TaylorMade’s new Canada headquarters space, located in Woodbridge, Ont., recently completed construction. The 20,000-sf space includes the company’s corporate offices, a golf laboratory, and a product Source: www.bdcnetwork.com Sometimes the environment of a workplace can completely transform the mood of employees, partners and even customers. That's exactly what happened with the Taylormade Canada headquarters in Woodbridge, Ontario. Their corporate offices and showroom are open to the public and include 20,000 square feet of offices and innovative technology for golf enthusiasts. It's this type of experience that not only brings more business to the Taylormade Canada headquarters, but also creates a...

5 Ways to Boost Your Trade Show Return With Better Visuals

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Investing in a trade show booth can be a risky endeavor, but with these 5 tips you're sure to drive a great return on your investment!

Source: www.inc.com

Your trade show booth can be transformed from stale to magnificent simply by updating or enhancing visuals. Start with incorporating the colors that reflect your brand closely and attract your targeted customer base. It's also tempting to have a collage of attractive visuals for customers, but most customers actually want to have a specific focal point to look at. This focal point could be a certain color, an image, a logo or anything else you want to drive your customers' eyes to. The main goal of visuals is to boost the return on your trade show, and there are plenty of ways to do so.


Article Excerpt:

Investing in a trade show booth can be a risky endeavor, but with these 5 tips you're sure to drive a great return on your investment! Source: www.inc.com Your trade show booth can be transformed from stale to stellar simply by updating or enhancing visuals. Start by with incorporating the colors that reflect your brand tod attract your targeted customers. It might be tempting to have a collage of attractive visuals for customers, but most customers actually want to have a specific focal point to look at. This focal point could be a splash of color, an image, a logo...

Build a Brighter Branch: Use Infrastructure to Your Advantage | Current by GE

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As banks re-imagine the role branches will play in an increasingly digital world, many are looking at strategies that simultaneously elevate the customer experience and reduce overhead costs.

Source: www.currentbyge.com

For banks, bricks-and-mortar branch locations are as necessary as a giant vault. People want to see who's minding their money. Many innovative banks like JPMorgan Chase & Co. are using smart infrastructure solutions to drive customer engagement while driving down energy use. LED energy-efficient smart lighting gives the branch greater wireless connectivity. Sensors control temperature and even count the number of customers on site.


Article Excerpt:

As banks re-imagine the role branches will play in an increasingly digital world, many are looking at strategies that simultaneously elevate the customer experience and reduce overhead costs.Source: www.currentbyge.comFor banks, bricks-and-mortar branch locations are as necessary as a giant vault. People want to see who's minding their money. Many innovative banks like JPMorgan Chase & Co. are using smart infrastructure solutions to drive customer engagement while driving down energy use. LED energy-efficient smart lighting gives the branch greater wireless connectivity. Sensors control temperature and even count the number of customers on site.

Beyond the Corporate Office: The New Landscape of Work and Workplace

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WeWork, Uber, AirBnb – it seems we are increasingly, and swiftly, shifting to a sharing economy. So, what does this mean for the traditional corporate workplace? The trend is leaning towards office spaces that are not contained within traditional boundaries of either commercial office building or corporate headquarters. The MadMen model where private offices ringed the perimeter and open interior space was reserved for administrative functions no longer exists, nor is it sustainable as a building type. Technology-driven organizations have disrupted many industries around the world and have liberated us from the constraints of physical office environments. Read more about how the extension of work environments beyond traditional corporate offices is affecting workplace design.


Article Excerpt:

The SmithGroup team explains the the demise of the corporate office: the forces and disruptions that are redefining work and place.

Image 4 presents on Experience Design at Future Branches Boston.

  Designing for the “Helping” Economy. As you’ve probably noticed, both Image 4’s positioning statement and the title of our Blog is “It’s About the Experience®”. In part, that’s because we’re leaders in creating marketing and sales solutions for the Experience Economy. The Experience Economy is all around us. Consumers conduct their interactions with businesses differently depending on the situation:  they increasingly acquire commodity information and goods via a platform or tool (such as a phone), and seek out Experience, in the form of human interaction, for the complex, important and difficult exchanges that are part of all our lives....

Workplace design – what we’ve learned from the educational world

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Today's corporate designers are increasingly looking to educational environments for inspiration. As Generation Z transitions from school to the workforce, they bring with them unique styles of communication and interaction that are leading to innovations in workplace design in order to help maximize their success. Consider workplaces that facilitate transition from collaborative to private workspaces, utilize robust cloud and IoT solutions, and provide easy access to digital information and learning. Younger workers place an inherent value on sunlight and natural materials, as well as wellness and work/life balance. Look for companies to provide more well-rounded opportunities for their workers through workplace design and vibrant locations: the foosball table in the lounge is no longer enough.


Article Excerpt:

Today's corporate designers are increasingly looking to educational environments for inspiration. As Generation Z transitions from school to the workforce, they bring with them unique styles of communication and interaction that are leading to innovations in workplace design in order to help maximize their success. Consider workplaces that facilitate transition from collaborative to private workspaces, utilize robust cloud and IoT solutions, and provide easy access to digital information and learning. Younger workers place an inherent value on sunlight and natural materials, as well as wellness and work/life balance. Look for companies to provide more well-rounded opportunities for their workers through...

Effective Digital Signage Strategy for Bank Branch Transformation

Image 4's Insight

Strategic use of digital signage can be an effective way to improve customer experience and engagement. Elements of successful signage include a balance of bank-related content such as brand messages, products, promotions, etc., as well as some non-bank content that is both entertaining and educational. This content should be generously supplemented by the tactical use of imagery that reinforces the brand messaging. Valuable signage real estate includes behind tellers, walls viewable by those waiting in line, sit-down waiting areas and entrance/exit walkways. Use signage to help make customer connections.


Article Excerpt:

Strategic use of digital signage can be an effective way to improve customer experience and engagement. Elements of successful signage include a balance of bank-related content such as brand messages, products, promotions, etc., as well as some non-bank content that is both entertaining and educational. This content should be generously supplemented by the tactical use of imagery that reinforces the brand messaging. Valuable signage real estate includes behind tellers, walls viewable by those waiting in line, sit-down waiting areas and entrance/exit walkways. Use signage to help make customer connections.

Here’s What Trade Show Professionals Really Want in Event Technology

Image 4's Insight

In order for trade show presence to pay off, trade show pros hope that event technology is robust and dynamic enough to provide real solutions. A common thread is the desire for integrative solutions. From capturing and leveraging attendee data, to centralizing and standardizing data collection and access, to a holistic approach that balances services and technical attributes, trade show pros want to see technology solutions that meet their needs instead of them having to adapt to the ways in which tech is lacking.


Article Excerpt:

In order for trade show presence to pay off, trade show pros hope that event technology is robust and dynamic enough to provide real solutions. A common thread is the desire for integrative solutions. From capturing and leveraging attendee data, to centralizing and standardizing data collection and access, to a holistic approach that balances services and technical attributes, trade show pros want to see technology solutions that meet their needs instead of them having to adapt to the ways in which tech is lacking.

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