Image 4's Insight
Hospitality suites have changed drastically over the last several years and brands now strive to create memorable experiences to drive loyalty, educate potential customers on products and services and strengthen business relationships. Companies like Under Armour are leveraging their assets to offer one-of-a-kind experiences, such as meet-and-greets with prominent athletes or other role models they sponsor. These types of unique hospitality events create a lasting impression on business partners and clients while highlighting the unique aspects of the brand.

Article Excerpt:
There was a time not so long ago when hospitality experiences were nothing to write home about. Today, the landscape is drastically different.

Image 4's Insight
As brand experience becomes ever more important, companies need to think about all aspects of the marketing mix as being a part of that experience. Content, design, social media and more contribute to the overall brand experience, which can feel like an elusive concept. However, each move you make as a marketer contributes to it, whether it be with your digital content or your trade show booth design. Your booth should fit into the overall narrative of your brand story and be intentionally designed to enhance the experience created across all channels.

Article Excerpt:
A key aim of good marketing is generating positive brand experience. This article explores five tips that will help you amplify yours—from your content to your trade show booth.  

Image 4's Insight
In a study from Kantar, it was found that financial institutions that lead in customer experience (CX) have a higher recommendation rate, a higher share of deposits, and a greater likelihood that customers will increase their portfolio of new products and services from their bank. Read more to learn the five key takeaways to an improved experience in banking.

Article Excerpt:
Research reveals that customer experience leaders who match their experience with their brand promise realize huge benefits.

Image 4's Insight
A new and exciting office space can play an important role in attracting the best talent. Whether it’s through biophilic design, seamlessly blending the old and the new, or so-called “free-range” cohabitation spaces, businesses are embracing the latest trends in office design. What can you do to be on trend in 2019?

Article Excerpt:
Office design plays an integral role in the success of a business, and with each passing year, new technologies are implemented and new trends are adopted that push office design trends into the future while still acknowledging past design. With this in mind, we present to you the office design trends of 2019.

Image 4's Insight
A rule of thumb in the fast food industry is to revamp the look and feel of a restaurant every seven years. They have learned that when they remodel, people choose to dine-in, they stay longer and chat, and they spend more. Banks would do well to learn from this model. A branch redesign will draw people in, and a fresh and inviting new environment creates an opportunity for engagement. It is no longer about transactions—it’s about interactions and meaningful encounters.

Article Excerpt:
Does your old-looking branch send the wrong message to consumers about your brand?

Image 4's Insight
“Retail is no longer about products; it’s about the relationship between a brand and its audience.” Creating a consistent experience across channels, using data to make that experience authentic for the consumer and recognizing the need for an engaging physical space allow retailers to harness the power of the brand for long term success. Read more about how you can transform your retail space to give customers a unique and personalized experience.

Article Excerpt:
Retail is no longer about products; it’s about the relationship between a brand and its audience.