Budget Now for 2023 Trade Shows & Events

Trade Shows and events are back! It’s time to budget and plan to maximize your revenue opportunities and control your costs.

Image 4 is here to help you review and revamp your trade show strategy for 2023.

Companies across industries are refocusing trade show efforts – both as attendees and exhibitors – with an eye to maximizing effectiveness, grow revenue, and watch the budget. Your customers are sending fewer attendees, but those that come have a purpose. And alternatives to trade shows – including hybrid-virtual presence, invite-only and “executive” events, technical conferences and road shows – are all viable alternatives to traditional trade show schedules.

Choose Wisely. Increased costs combined with budget cuts may mean you need to adapt your presence or attend fewer events. Image 4 can help you review metrics and projections and make recommendations to most effectively use your resources.

Welcome to Spring!

With the blooming of early flowers – at least here in southern New Hampshire – projects are blooming as well. Our clients across the board are asking us to develop  projects from refreshed and new trade show environments to banking and commercial interior environments, and even to retail shops. Even in the face of inflation there is pent up demand.

We’ve seen a couple of trends develop in all these areas which we think are long-term shifts in how people live in their environments. We call the over-riding trend “comfort”. There’s been a distinct shift in preference to softer colors (lavender, pale yellow, soft whites), softer materials (woven fabrics, wallcovering) and items and textures from nature (wood, stone, water, plants).

Another trend we see is “communication”. Many spaces from temporary to permanent are being redesigned to allow for more authentic, richer, highly valuable communication. Settees, glass walled offices, more comfortable seating, round...

Image 4 Wins 2021 NEFMA Award for Best Brand Design

Manchester, NH – 14 March, 2022 – Image 4 has been recognized as a 2021 NEFMA (New England Financial Marketing Association) award winner in the category of Best Branch Brand Design for its Members First Credit Union Brand Design.

An independent panel of judges selected the most creative, innovative, and successful campaigns among financial marketers in the New England area, who were celebrated at a virtual Awards Show on February 17. The Award Show was proudly sponsored by headline sponsor BKM Marketing, broadcast sponsor GCAi Digital PR and Marketing, encore sponsor Image 4, cocktail sponsor Winbrook, and presenting sponsors South Shore Bank, HMC, and

“May you live in interesting times”…

“May you live in interesting times”…the traditional Chinese curse. And times certainly have gotten more interesting as we watch Russia attempt to re-write the post-WWII order.

For marketers, it means a new level of uncertainty. Covid may be evolving to a point where we can societally manage the risk of infection. Tradeshows and Events had begun to come back Face-to-Face, corporate growth and corporate and banking earnings looked good even in spite of inflation – particularly of input materials for exhibits and interiors.

We marketing professionals are used to uncertainty and the need to change. As our companies evolve, launch new products, as consumer tastes change and technology adjusts how we source, buy, and interact, marketers have always adjusted strategy and grown to meet the challenges.

Research from the past few years shows that customers are more thoughtful than ever of your company’s reputation, listing safety (of personal information and user safety) and...

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