Image 4's Insight
How do you maximize your ROI at trade shows and events? In order to attract the right customers in a sea of competition, it pays to have a strategy to attract and engage your targets. The right strategy is key to getting the best return on your investment.

Image 4's Insight
Gone are the days when financial institutions can rely solely on print and media advertisements to draw in new customers. The evolution of SEO, social and paid digital advertising, ala Google Ads, is forcing marketers everywhere to learn a new way to attract consumers.

Image 4's Insight
Designing for human experience is key to the success of any business, but especially in the highly emotional world of healthcare. Healthcare facilities that use the unique culture of the community to inspire design, have patients who are less anxious, happier, and have a higher level of satisfaction with their care.

Image 4's Insight
Retailers are downsizing and right-sizing traditional locations due to pressure from online shopping. The re-vamped RH brand has grown. The brand focuses on the “aspirational” values of consumers, and everyone from celebrities to the average consumer is taking notice.

Image 4's Insight
Productivity is essential to compete in a global market. To enhance productivity and employee satisfaction, workplace design must evolve to support collaboration, improve employee well-being, and create environmentally sustainable offices.

Image 4's Insight
Patient experience practices and standards change quickly—but the trends themselves don’t. Over the last 30 years, trends in patient experience have remained consistent, and healthcare providers have continued to chip away at realizing the end goals those trends represent. The PlaneTree model is one great example, adopted increasingly since the 1980s. Another is the architectural focus on Evidence-Based Design, which guides new construction and renovation toward an environment that reduces inpatient time and promotes better outcomes. The national effort to decrease Hospital Acquired Infections (HAIs) is another crucial trend that hasn’t changed, and in the future, even more healthcare facilities will implement design and construction practices that improve patients’ safety. Dive into a more in-depth discussion of these trends at the link.