It’s About the Experience® Blog
Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.
When Modular Construction is the Only Way to Assure Program Success
The mandate: to conceive, design, and manufacture the retail shop for a renowned cultural exhibition travelling to four countries (from the US, to France, Britain, and Australia), with the requirement to fully install within six days in spaces we know only by architectural plans and photographs. This is the true essence of “experiential retail” and the type of challenge the Image 4 team lives for. (more…)
4 Ways To Build A Movement (Not Just A Brand)
Image 4's Insight
Mamava, a start-up that sells “nursing pods” for offices and public spaces, is an example of a company building a movement on top of a brand. More than just a practical solution to the challenge of nursing in public, Mamava’s aim is to “transform the culture of breastfeeding”. Learn the four ways Mamava is successfully building a movement around their products, and how to apply these takeaways to any business.
Article Excerpt:
Customers who feel like they are part of something bigger can make the best ‘product evangelists’. Learn how Mamava, a start-up selling workplace “nursing pods”, is growing their business by growing a movement.
Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue
Image 4's Insight
Legacy retailers are at a crossroads. But ditching their brick and mortar locations is not the best solution. Smart integration of key digital technologies and physical experience creates the kind of personalized shopping experience that e-commerce cannot comparably replicate. This article offers some prime examples of retailers leading this omni-channel shift.
Article Excerpt:
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking and there are serious questions about the fundamentals of brands wholly reliant… Continue reading »
Marketing From Afar – EXHIBITOR magazine
Image 4's Insight
It’s hard to be thousands of miles away from all of the action, yet still feel accountable for every show-floor success and failure. In this article, exhibit marketing experts offer some great strategies to ensure your long-distance program is a long-term success. At Image 4, we arm our exhibit clients with Event Suite Software, a platform that provides anytime, anywhere access, real time data, and dedicated project assistance 24/7.
Article Excerpt:
How do you pull off a first-rate show when you’re holed up in your cubicle? Exhibit-marketing experts offer tried-and-true strategies to help you manage a successful show from a distance.
Cafes, Lockers and More Small-Business Services: What the Bank of the Future Should Look Like
Image 4's Insight
In the digital era, banks are competing with others companies for their own customers’ relationships. When it comes to creating emotional connection, banks should explore how they can become an extension of small businesses by providing more intuitive services for small business needs. From cafes to meeting rooms, banks need to understand the value in utilizing the branch space beyond transactions and banker-to-customer meetings.
Article Excerpt:
Banks know well they need to evolve their bank branches, but there’s a lot of future in front of them and when it’s time for another refresh, they could focus more on the small business set.
When It Comes to Color, Get Critical
Image 4's Insight
When prospects enter the physical spaces we’ve created for our clients, we take all means necessary to make sure that what they experience is attractive, consistent, and blooming with possibility. Learn more about why we’re so critical about every inch of color.
Article Excerpt:
How many times have you had digital collateral created only to notice that your logo or another critical color was off? In the exhibit and architectural industry, color matching and color fidelity are of critical importance, but often lack the structured approach that is applied to the other, more controllable aspects of production. Today, monitors …
Frisch’s unveils remodeled Mainliner, corporate museum: PHOTOS
Image 4's Insight
How to make something old new all over again? In Ohio, Frisch’s Big Boy is making headlines with the reopening of its original restaurant and a corporate museum. Updates like warmer colors with new flooring, lighting, fixtures, artwork and a welcome wall amid familiar elements welcomes lingering and nostalgia.
Article Excerpt:
Frisch’s is making the old new again and celebrating its history with the reopening of its original restaurant and a corporate museum.
The Beauty Boom
Image 4's Insight
The beauty industry is having a moment. Seemingly overnight, a new wave of startups has taken the industry by storm. What techniques are stores like Sephora using to keep the customers coming?
Article Excerpt:
When it comes to retail, there’s a new line up of beauty brands that are leading the way.
When It Comes to Color, Get Critical
How many times have you had digital collateral created only to notice that your logo or another critical color was off? In the exhibit and architectural industry, color matching and color fidelity are of critical importance, but often lack the structured approach that is applied to the other, more controllable aspects of production. (more…)
Techno Files: Part One – EXHIBITOR magazine
Image 4's Insight
New technologies are transforming the way companies exhibit and connect with attendees. Learn what role augmented reality, chatbots, and biometrics are playing in the twenty-first century trade show landscape.
Article Excerpt:
The first installment of our three-part series on tech tools explores Near Field Communication, tablet PCs, and Radio Frequency Identification.