It’s About the Experience® Blog
Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.
Effective Experience Design ‘Delivers the Moment’
In a building, you can’t click “back”.
Human experience of a physical space will never mimic how we interact with a web page. In a pop-up store, trade show booth, bank, or corporate museum, there’s no option to refresh, scroll, or click back. A customer’s eyes are not limited to what’s available via mouse or touchscreen. That’s why Experience Design (ExD) needs to be executed with special consideration for core human behavior and function in the three-dimensional world. (more…)
Exciting Trends in Multichannel Welcome and Onboarding Communication
Image 4's InsightFirst impressions matter, and making them consistent and seamless across multiple channels is a must for banks and credit unions. This article points to examples of welcome kits that illustrate some of the best implementations of onboarding in the industry.
Article Excerpt:
Building a powerful new customer welcome and onboarding communications process improves the customer journey, resulting in increased ROI and customer satisfaction.
Where Campus Meets Corporate Design
Image 4's InsightWhen businesses and offices can serve multiple purposes, they’re likely to be more attractive to prospective customers and employees. Learn how the Extended University Commons at California State University, Northridge (CSUN) included elements in their design to serve as both an academic and corporate office space.
Article Excerpt:
A building is much more than its appearance; it’s how the user will behave inside of it that determines its adaptability.
Samsung’s design chief interview at Brainstorm Design 2018
Image 4's InsightSamsung’s executive vice president Don-Tae Lee wants to harmonise Samsung’s diverse family of products, creating a seamless experience that the user will identify as flowing from the Samsung product. Learn more about how he’s moving Samsung from being a technology-driven company to being ‘a user-and lifestyle centric brand.’
Article Excerpt:
Be inspired by Samsung’s design chief Don-Tae Lee 2018, who here lays bare his thoughts on the importance of seamless design, Brainstorm Design Singapore 2018.
Seven Tips to Get More from Your Tradeshow/Event Spending | MarTech Advisor
Image 4's InsightTrade shows and events can be big financial drags on the business, without a good ROI, if they aren’t done well. Here, Motivosity CMO Jeff Staples lays out seven solid tips for getting more out of your trade show program.
Article Excerpt:
Joe Staples, Chief Marketing Officer, Motivosity, writes on how tech companies can benefit from tradeshow and events
15 Applications of AI and Machine Learning in Financial Marketing
Image 4's InsightCustomers desire connectivity, consistency, and personalized experiences no matter what company channel they’re using. Learn how financial marketing can take advantage of AI and machine learning to align channels and earn their customers’ trust.
Article Excerpt:
Artificial Intelligence (AI) and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.
Design for Audience, Deliver for Experience
Flashing lights, magicians, brand ambassadors with model good-looks…. If you’ve ever been to a trade show, you’ve seen these well-worn tactics used again and again to attract an audience. They work initially by employing a direct sensory grab — “Hey! Look over here!” — but ultimately lack the context and mindset needed to achieve any meaningful, long-term engagement. So how do you grab a visitor’s attention, provide enough interest to bring them to you, and sustain that interest long enough to provide a meaningful interaction? (more…)
Hospitals Focus on Patient Experience Through Design
Image 4's InsightLearn how some hospitals are pioneering a model of more connected care, keeping patients happy and willing to return, and improving the work environment for employees and staff.
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On The Horizon: Travel Retail
Image 4's InsightUnlike struggling malls, airports have a constant source of potential shoppers. And with a growing demand for culturally sensitive and authentic experiences, the focus is shifting to customer engagement. Learn how travel retailers are utilizing this desire to create unique experiences, offerings, and partnerships that keep visitors coming back for more.
Article Excerpt:
Brick-and-mortar retailers struggling in traditional malls of yesteryear should look no further than the skies for inspiration.