It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Image 4's Insight

“The percentage of companies using social media as an exhibit-marketing implement has tripled, from 30 percent in 2010 to 91 percent in 2018.” This is just one of the interesting findings in EXHIBITOR Magazine’s 2018 Social Media Marketing Survey.

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Omnichannel Banking Goes Beyond Seamless Transactions

Image 4's Insight

A Google research report found that 98% of Americans switch between devices on the same day, while 46% of the population manage their finances online, indicating that today’s consumer does not distinguish between devices – and expects a seamless customer journey. Read more on how banks and credit unions are building unified platforms to compete more effectively with fintech startups and tech giants alike.

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Offering the same capabilities across all channels is just the first step to creating a truly seamless, personalized customer experience.

Yamaha Opens Private Museum that Traces its Company History

Image 4's Insight

Yamaha says it has created an “irresistible spot for music fans” with their new company history museum. Visitors can expect a Virtual Stage featuring life-size musicians projected onto the stage, a Craftsmanship Walk, and Super Surround Theater for immersive musical experiences. A real treat for the ears.

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HAMAMATSU–Yamaha Corp. is offering visitors a chance to look back on its long history of challenges

Fore! Inside The Google Home Mini Golf Pop-up Experience

Image 4's Insight

Google wants you to know that their Google Home products can help you navigate many of life’s little obstacles, and they’ve created a mini-golf course to demonstrate its abilities. Over the last two years we’ve seen Google going in for more experiential engagement with consumers – highlighting product integration with family-friendly activations.

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The Google Home Mini was designed to simplify daily tasks for consumers, so to illustrate its use cases, the brand activated mini golf course pop-ups.

It Ain’t Bragging If You Can Do It…

It Ain’t Bragging If You Can Do It….Years ago, one of our customers had this as their brand positioning statement. They were in a highly competitive industry and had enjoyed tremendous success. Both the company and its clients valued success and winning. The brand positioning aligned the values of the company with prospects and customers, resulting in loyal brand ambassadors.

We don’t often blow our own horn at Image 4 we prefer our clients’ success to speak for us. However, we are very happy to share with you that we’ve just earned our fifth and sixth Fab50 Awards in five years. It ain’t bragging if you can do it! (more…)

How to Make Your Itsy-Bitsy Company Look Like a Really BIG Company

Image 4's Insight

No matter what size they are IRL, every company can look “bigger” by employing specific strategies online that can help ensure that the right people are finding them. When it comes to getting attention from prospective customers, Tim Patterson says: What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?

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Let’s say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?

Banks and Credit Unions Still Love Branches (And Here’s Why)

Image 4's Insight

Bank branches aren’t going anywhere – they still get the majority of all high-value interactions. Learn more about what leaders in the banking industry think about branches, digital channels, and the relationship between them.

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Here’s what executives and experts in the banking industry have to say about branches, digital channels, and the relationship between them.

Before There Are Appealing Workplaces, There Are Workplace Designers

Image 4's Insight

Successful workplace design can make all the difference when companies are on campaign to recruit highly-sought after staff. Employers are making the connection when it comes to investing in their location, layout, and amenities.

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The way a workplace is designed can have a huge impact on the efficiency of the organization filling that space—and its appeal to current and future talent.

Image 4 Is Recognized by Event Marketer as a Top Exhibit Design Firm for 5th Consecutive Year

Company honored for its groundbreaking work on the King Tut exhibit and the Casa Systems, Inc. trade show exhibit

Image 4, the leader in 3D experiential brand design, is pleased to announce that it was named to Event Marketer’s prestigious FAB 50 2018 list, which recognizes the top 50 design firms serving the event and trade show industry. Image 4 was honored for its work on two innovative projects:

  • Custom designing and fabricating the gift shop for the world-traveling “King Tut: Treasures of the Golden Pharaoh” exhibition, timed to the upcoming 100th anniversary of the discovery of Tut’s tomb. Through modular construction, Image 4 delivered a high-impact visitor experience while also controlling for design and multi-country, international deployment.
  • Helping CASA Systems, Inc. (Nasdaq: CASA), a leading provider of fixed, mobile, optical and Wi-Fi network solutions, to enhance its brand image and drive sales by custom designing and building a multi-dimensional trade show exhibit.

Image 4 CEO Jeff Baker said, “For over 30 years, Image 4 has helped companies of all sizes tell stories, showcase products, engage customers and create brand advocates. We’re proud to be recognized once again by Event Marketer as a top exhibit design firm and look forward to continuing to help our diverse clients bring their brands to life.”

Image 4 has been selected for FAB 50 every year since the list’s inception. Honorees are chosen through a rigorous application and judging process, with the goal of helping trade show teams, event departments and procurement officers choose the best marketing partner.

Each year as a FAB 50 honoree, Image 4 has competed successfully against large exhibit design conglomerates, illustrating that Image 4’s unique “Design Thinking” approach and high-touch philosophy deliver great value to clients when creating integrated, immersive brand experiences in the physical world, on-time and on-budget. Consequently, this New Hampshire-based company has experienced approximately 200% growth over the last five years, working around the world to deliver customer-relevant, high-impact brand design that rivals larger competitors.

About Event Marketer

Event Marketer is the Event and Exhibit industry’s “go-to” information resource, offering research, education and case studies of the finest in event marketing today. A publication of Access Intelligence, Event Marketer is headquartered in Norwalk, CT. For more information, visit www.eventmarketer.com.

About Image 4

Image 4 is an award-winning 3D Brand Experience Agency, expert at delivering integrated, immersive brand experiences in the physical world, on-time and on-budget. For 32 years, Image 4 has created brand affinity, product awareness and face-to-face connection to drive sales, increase customer retention and own mindshare in clients’ markets. Image 4 specializes in integrating brand design within the physical, real-world spaces of trade shows, banks and credit unions, specialty retail locations, and corporate and institutional environments. Learn more at www.Image4.com.

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In the Digital Era, Barneys New York Might Have Created the Blueprint for Reaching Millennial Shoppers

Image 4's Insight

“Barneys is paying more attention to the kids and to the youth and making [shopping] an even more tangible experience,” Obiwuru told me. “They’re actually bridging a connection with the consumer and saying, ‘It’s not just about the money. We want to actually connect with you.’ ”

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p>Connection. Making a connection. That’s what we appear to be seeking in 2018, and that’s not always something retailers are able to accomplish using an app or a website. For bricks-and-mortar brands, maintaining a bond with shoppers is the holy grail in the digital age.

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