Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

The economy is recovering and clients across the spectrum are focusing on powering out of the recession. Particularly in the Boston-Metro area, commercial interiors and financial services projects are lined up through mid-2022. Although some travel and gathering restrictions may be in place in some areas of the country and world, a good portion of our corporate marketing clients are making plans for face-to-face sales at trade shows and events from September forward.

Image 4 is fortunate to have weathered the economic retrenchment quite well – many of our projects and marketing relationships are longer term and continued on as we worked through the various Covid wellness approaches. Our amazing team is still here and we are hiring to accommodate supporting our Commercial Interiors, Financial Services and Brand Environment clients across the country.

The marketing landscape has changed. Amazon’s hold on retail has expanded, on-line marketing and direct-to-consumer sales has...

As companies return to face-to-face sales development, Trade Show marketing is part of the mix. However, the cost increases throughout the support industries are threatening the industry as a whole, and skewing corporate ROI metrics for shows. This article reveals some of the “behind the scenes” costs and issues Trade Show Marketers have faced and will need to address in 2022.

Read the full article at: www.chicagocontrarian.com

Many of our clients made physical and operational changes to their workplace to accommodate health/wellness of staff. As we return to work, those changes and cultural modifications will be a critical asset in attracting, retaining and engaging your team.

Read the full article at: www.forbes.com

The industry’s consolidation rate has held steady at about 3.5% a year for the past 40 years, but institutions under $1 billion “don’t want to be the one big credit union that doesn’t get called up to do a merger" because now they’re competing against an $8 billion-asset credit union. Image 4 delivers strategic Brand support from rebrand to rollout, accelerating in-market acceptance through the Branch channel.

Read the full article at: www.americanbanker.com

According to the National Retail Federation, retailers can look forward to a rebounding second half of 2021, and continued strength through 2022. Image 4 sees targeted retail – Pop-up shops, shop-in-shops and event-based shops – as a revenue driver and Brand solidifier.

Read the full article at: retailleader.com

The in-store experience, from design to goods to service, has been in decline for a decade. Yet the in-shop Experience is what consumers are seeking now.

Read the full article at: www.retaildoc.com

The company that helped popularize open office plans and lavish employee perks is trying to reinvent office spaces to cope with workplace sensibilities changed by the pandemic.

Read the full article at: www.nytimes.com

While remote work has solidified its place in a post-pandemic economy, it unfortunately comes with downsides to employees’ long-term mental and physical health. Remote working’s isolation, longer hours, poor home office setups, sitting for prolonged periods and blurred lines between home and office are taking a toll.

Read the full article at: www.cushmanwakefield.com

There's no reason the ramp-up in digital banking usage that accelerated during the Covid period should lead financial institutions to think that branches are dead. JPMorgan Chase's plans still call for adding more offices to cover the U.S. map.

Read the full article at: thefinancialbrand.com

The $11 billion industry is slowly coming back to life after a lost year. Are potential attendees ready to crowd into expo halls and hotel bars with strangers again?

Read the full article at: www.wsj.com

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