It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Image 4's Insight

It's long been understood that participating in trade shows is a highly effective way to engage with your audience and efficiently increase lead generation for your salesforce. Each year brings new ideas and cutting-edge tactics to entice customers into your booth so you can make the most of these face-to-face opportunities. In order to take full advantage of human-centric design principles, consider appealing to all five senses, not just the traditional “Sight and Sound.” What about Smell? Touch? Taste? And the most recent trend around “Comfort”? Imagine luring trade show visitors to your booth with the promise of a comfy chair to rest in while they charge their phone!


Article Excerpt:

Exhibiting is a great way to engage an audience, and advancing technology means the landscape of trade shows changes with each passing year. Marketers have more tools at their disposal to engage their targets. Here are some emerging trends that are revolutionizing trade shows that marketers need to be aware of.

Is Now a Good Time to Start Building New Branches?

Image 4's Insight

After suffering the negative effects of the Great Recession, manifested in lower deposits for branches built just before or during the 2008-2009 downturn, financial institutions are now ready to reconsider expansion strategies. This article examines some of the recent trends around new branches, emphasizing the need to consider location as one of the top indicators of future success.


Article Excerpt:

Banking pundits say branches grow irrelevant, but many consumers still want them. Abandon the herd now and you'll have less competition.

Fun with Infographics

Trade show season is upon us and that turns our thoughts to a perennial favorite in event visuals:  the infographic. While trade shows aren’t the sole home of this data-rich visual cue, the artful infographic has had quite a rebirth in the age of digital publishing. But keep in mind that designing infographics for events requires a greater discipline and adherence to purpose than in some other mediums. It Starts with Good Design In a digital publication, information can be pored over and complex layers of meta data clicked through at leisure, but trade show, event and transit design have the additional restriction...

Trade Show Organizers Create More Impact Using Experience Design Methodologies

Image 4's Insight
Even trade show organizers are beginning to recognize the value of experience design. Using empathy to understand what attendees want and need at every turn reduces frustration, creates a better overall experience and keeps visitors engaged longer. Organizers increasingly allow attendees to create their own trade show experience by offering different tracks and a variety of delivery formats. By designing your own exhibit space to enhance that experience, you will help make the show a success not only for yourself but also for the future success of the show.


Article Excerpt:

Trade show organizers and meeting planners strive to create experiences for both attendees and exhibitors that will provide value and be memorable. Historically, events have been designed based on what organizers felt attendees needed but in recent years, some organizers have flipped that notion on its head. Greg Bogue, chief experience architect at Maritz Global Events, believes it’s important to think about events differently and approach planning from the attendees’ perspective.

Gap, Victoria’s Secret, Tesla: Store closures hit malls in the middle

Image 4's Insight
In the last two decades, shopping as we know it has been completely transformed. Even just a few years ago, many people would still drive to the nearest mall to purchase desired items. Fast forward to 2019 and many retail stores are shuttering their physical locations. Once high-revenue companies such as Victoria's Secret, The Gap and even Tesla are closing a vast number of retail stores and are shifting sales online, creating concern for large malls.


Article Excerpt:

A recent wave of store closure announcements will hit shopping malls across the U.S.

Digital Banking Leaves Many Branch Experiences in The Dark Ages

Image 4's Insight
When expectations for speed and intuitive service delivery have been set on a digital platform and these same expectations are not met in the physical branch environment, it creates an experience gap that decreases customer satisfaction. To bridge this disconnect, banks should focus on implementing banking platforms that span both self-service and assisted channels and leave their unwieldy legacy systems behind. Only then can employees focus on what really matters: the customer.


Article Excerpt:

The banking industry continues to invest heavily in online and mobile banking delivery, setting an experience standard that can't be met in most physical branches.

Americans have a nature problem. Is ‘biophilic design’ the solution?

Image 4's Insight

Parks, orchards, greenhouses and ponds...doesn't every workplace have these? That's the goal of an emerging architectural movement called the Biophilic Design Initiative. Piped in breezes, green spaces and soothing water sounds can greatly improve motivation and even help to lower stress and blood pressure.


Article Excerpt:

Tech companies including Microsoft, Amazon, Facebook, and Google are using biophilic design to encourage wellness and productivity in their employees.

Image 4 Adds New Staff to Bridge the Now, the Near and the Far

Image 4 Branding not only designs immersive, experiential Brand spaces, we also work with our clients to find and develop their Brand Essence. It’s among the most rewarding work we do, and the most difficult. To effectively accomplish this, we work closely with our clients’ executive and leadership teams who have the ability to see beyond today and tomorrow and take a deep dive into what the future of their business, their industry and their customers will look like. As a result, I’ve been thinking a lot about organizational behavior, management, and the importance of individual contributors. It is because...

Across Generations, Consumers Prefer the Bank Branch for Financial Advice

Image 4's Insight
Despite the rise of online and mobile technology at banks across the country, studies show consumers still prefer face-to-face interactions when they need financial advice. The challenge for banks is balancing innovation with human interaction to meet the needs of their customers and create a personalized experience. Incorporating technology at bank branches is important, but what will keep customers coming back now and in the future is meaningful interactions with actual humans. It is these interactions that make people feel comfortable making important financial decisions.


Article Excerpt:

A new study commissioned by Samsung finds that consumers still prefer in-person interactions at bank branches.

How Modern Hospitality Experiences Drive Brand Loyalty

Image 4's Insight
Hospitality suites have changed drastically over the last several years and brands now strive to create memorable experiences to drive loyalty, educate potential customers on products and services and strengthen business relationships. Companies like Under Armour are leveraging their assets to offer one-of-a-kind experiences, such as meet-and-greets with prominent athletes or other role models they sponsor. These types of unique hospitality events create a lasting impression on business partners and clients while highlighting the unique aspects of the brand.


Article Excerpt:

There was a time not so long ago when hospitality experiences were nothing to write home about. Today, the landscape is drastically different.

1 2 3 18