It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Image 4's Insight
In a study from Kantar, it was found that financial institutions that lead in customer experience (CX) have a higher recommendation rate, a higher share of deposits, and a greater likelihood that customers will increase their portfolio of new products and services from their bank. Read more to learn the five key takeaways to an improved experience in banking.


Article Excerpt:

Research reveals that customer experience leaders who match their experience with their brand promise realize huge benefits.

Introducing the Office Design Trends of 2019 and Beyond

Image 4's Insight
A new and exciting office space can play an important role in attracting the best talent. Whether it’s through biophilic design, seamlessly blending the old and the new, or so-called “free-range” cohabitation spaces, businesses are embracing the latest trends in office design. What can you do to be on trend in 2019?


Article Excerpt:

Office design plays an integral role in the success of a business, and with each passing year, new technologies are implemented and new trends are adopted that push office design trends into the future while still acknowledging past design. With this in mind, we present to you the office design trends of 2019.

Fast-Food Restaurants Serve Rebranding Lessons to Banks and Credit Unions

Image 4's Insight
A rule of thumb in the fast food industry is to revamp the look and feel of a restaurant every seven years. They have learned that when they remodel, people choose to dine-in, they stay longer and chat, and they spend more. Banks would do well to learn from this model. A branch redesign will draw people in, and a fresh and inviting new environment creates an opportunity for engagement. It is no longer about transactions—it’s about interactions and meaningful encounters.


Article Excerpt:

Does your old-looking branch send the wrong message to consumers about your brand?

Design Forecast – 5 Indicators That Retailers Are Selling Experiences Over Products

Image 4's Insight
“Retail is no longer about products; it’s about the relationship between a brand and its audience.” Creating a consistent experience across channels, using data to make that experience authentic for the consumer and recognizing the need for an engaging physical space allow retailers to harness the power of the brand for long term success. Read more about how you can transform your retail space to give customers a unique and personalized experience.


Article Excerpt:

Retail is no longer about products; it’s about the relationship between a brand and its audience.

No Matter the Industry, It’s Now All About Customer Experience

The Image 4  team has just returned from FutureBranches conference. While the conference focuses on financial service marketing, the topic of Customer Experience was foremost throughout the conference. And certainly, creating and managing a Customer Experience (CX) is not limited to financial services! In a commodity-focused world, price and product are no longer strong competitive determiners. The single most effective sales development tool is Customer Experience. How a customer feels about your brands, business and staff can make or break your business. Social media, including Yelp, Facebook, and LinkedIn, all provide a platform for near-immediate customer review of their interaction...

Trade Show Games: 5 Elements of Success

Image 4's Insight
Whether it’s to capture leads, increase traffic, or simply generate excitement, adding game play to your exhibit space can help cut through the drudgery of yet another trade show and draw your target audience’s attention. To use this strategy effectively, however, you need to know your audience: do they like drama or are they more subdued? Do they prefer games of chance or ones that show off their knowledge? Play your hand right and you can create a truly memorable brand experience!


Article Excerpt:

Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless tra…  

There’s more to the open office than headlines suggest

Image 4's Insight
When the Harvard Business Review released a study that called into question the idea that open office spaces lead to more effective collaboration, the designers at Perkins + Will had some questions of their own. Their conclusion: it’s not strictly a matter of “open” v. “closed” design concepts, but rather finding the right balance based on your own company culture.


Article Excerpt:

Last week, my inbox brimmed with breathless inquiries from clients and colleagues wanting to know: Had I read the latest workplace research?

What Does the Future of Customer Experience Look Like?

Image 4's Insight
How is the Customer Experience evolving? Does it mean offering more options? Quicker delivery? Faster checkout? All of the above? For retail, it means a solution-oriented environment rather than a sales environment, one where the retailer looks at what individuals need and how the company can help them buy. Read more about how AR, VR and AI are helping shape the CX of tomorrow.


Article Excerpt:

We looked at 10 industries to find out how CX is evolving. What we found: More technology, more speed and higher expectations will force companies to evolve or be left behind.  

UFI’s 5 Trends to Watch in 2019 | TSNN Trade Show News

Image 4's Insight
Whether it’s “festivalization”, the way in which we handle the data we collect, or the globalization of the trade show industry, these are but some of the trends we’re following for 2019. Read more from Kai Hattendorf, CEO of UFI, The Global Association of the Exhibition Industry, on what to watch for next year. And while trends might be interesting to follow, he also cautions us not to forget about the basics, listing 5 factors you need to get right in order to please trade show visitors.


Article Excerpt:

2018 has become a memorable year for the exhibition and business events industry around the world – with much of the attention on M&A, on changing event formats or “festivalisation”, and on a changing global landscape.

Bandwidth on the Run: How to Avoid Wi-Fi Fees – EXHIBITOR magazine

Image 4's Insight

Although we are all used to having access to Wi-Fi wherever we go, the trade show floor is one place we may not be as easily connected as we’d like. There is still some confusion over what exhibitors can and cannot do when it comes to sidestepping the oftentimes costly show-provided Wi-Fi. This author presents four alternatives to help you avoid the exorbitant expense of in-booth internet access.


Article Excerpt:

Sidestep costly show-floor wireless internet access with one of these four alternatives.

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