It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Image 4's Insight

The aesthetics of healthcare facilities have evolved significantly in recent years, as owners look to design as yet another way to differentiate themselves in the competitive landscape. “Health systems are considering ways to strengthen brand identity across multiple locations and how to attract patients,” says Carolyn BaRoss, principal and firm-wide healthcare interior design director for Perkins+Will (New York). “A philosophy and approach for how patients and visitors experience the institution, [...] can also create a consistent and recognizable identity.”


Article Excerpt:

Client demand for visual branding and growing product options are inspiring a redefinition of healthcare aesthetics.

5 questions for retailers before going ‘Internet of Things’

Image 4's Insight

McKinsey estimates that by 2025, the potential economic impact of the Internet of Things (IoT) in retail could be anywhere from $410 billion to $1.2 trillion annually. But introducing IoT to the store requires a lot of time and resources. So before you begin investing in automated checkouts, smart customer-relationship management, robotics, in-store personalized promotions and more, here are five questions you need to ask yourself to ensure your business is ready.


Article Excerpt:

The Internet of Things isn't a strategy on its own, writes SoftBank Robotics' Kass Dawson. It's a means to accomplishing an end.

Five Ways to Elevate Events With Augmented Reality

Image 4's Insight

Thanks to apps like Snapchat and Pokémon GO, consumers are becoming increasingly comfortable with augmented reality. So the question is no longer if brands will find a way to seamlessly incorporate AR into their events, but how. This article shows you five ways to leverage augmented reality to elevate live experiences: showcasing cutting-edge products, boosting fan engagement, enhancing live performances, eliminating pain points, and reaching new audiences.


Article Excerpt:

Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.

Experience economy grows as consumers seek out memories in favour of material possessions

Image 4's Insight

As research from Barclaycard shows, brand experience is becoming more important than price and more than 50% of consumers would rather spend money on entertainment than material items. If consumers are looking for “surprise and delight”, why are only a quarter of businesses focused on matching customer expectations in the experience-driven economy?


Article Excerpt:

Research from Barclaycard reveals over half of consumers would rather spend money on entertainment and events than material items.

Giving Back to Help Shape the Future of Our Industries

Many professionals are lucky enough to be recognized, at some point in their career, for their years of hard work and the expertise they’ve developed. To be given the opportunity to take that one step further, in the form of giving back to our colleagues and industry professionals, is truly special and rewarding. Image 4 has been triple-blessed this year: not only did we receive two Fab50 awards in 2018 (which now makes a total of 6), our senior leadership team has also been asked to engage with our industry peers by sharing our thought-leadership in two important and distinct roles....

The Johnson & Johnson Museum

Image 4's Insight

For more than 125 years, Johnson & Johnson has advanced the health and well-being of women, children and families around the world. See how the company is reinvesting in its history by developing a cutting-edge virtual museum and also renovating the Johnson & Johnson Museum located on its campus in New Brunswick, New Jersey.


Article Excerpt:

Video: The Johnson & Johnson MuseumFor more than 125 years, Johnson & Johnson has advanced the health and well-being of women, children and families around the world. We are reinvesting in our history by developing a cutting-edge virtual museum while also renovating the Johnson & Johnson Museum located on our campus in New Brunswick, New Jersey

Nesquik Milk Stop: Samples and Instagrammable Moments

Image 4's Insight

Over the years, Nesquik, the 70-year-old chocolate milk brand has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. See how the brand activated a weeklong anniversary pop-up experience, the Nesquik Milk Stop, highlight its expanded portfolio while celebrating its roots. Rich with Instagrammable moments and sweet treats, the experience served as Nesquik’s first full-fledged foray into experiential marketing.


Article Excerpt:

To highlight its expanded portfolio while celebrating its roots, the brand activated a weeklong anniversary pop-up experience dubbed the Nesquik Milk Stop.

Branch Transformation Strategies

Image 4's Insight
Whether you are in the “omnichannel” or “mobile-first” camp, this article discusses why the approach you choose could have far reaching implications for the success or failure of your bank.  As the author points out, being proactive and intentional will place you light years ahead of the bank that sits back and lets the future happen.


Article Excerpt:

Branch transformation often looks at omnichannel or mobile-first. Either way, banks need to be proactive and have intent in their decision.

IRL! Live Music Experiences Enhance Brand Connections – Adweek

Image 4's Insight

A new study shows how marketers can use the power of music to capture the emotion quotient to connect with people instead of just connecting to people. Exclusive research from Live Nation on “The Power of Live” takes a comprehensive look at the attitudes and actions of three generations of music fans and what brands can do to connect with them. Across Gen Z, millennials and Gen X, music remains a major cultural marker that fulfills a desire for a true human connection.


Article Excerpt:

Exclusive research from Live Nation looks at the attitudes and actions of music fans and what brands can do to connect with them.

3D Marketing in a World of Rapid Change

For us at Image 4 and for many of our clients, it’s strategic planning season. About this time of year, we’re asked to meet with marketing and planning teams across our client portfolio to help plan next year’s sales support activities. In many ways it’s our favorite time of year. We have the opportunity to explore and brainstorm with so many smart, engaged professional marketers in B2B, banking and retail sectors. We’re pleased to bring to the table our 33 years’ experience to help “cross-pollinate” the discussion with insights we have gained from working with experts across these sectors. During...

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