It’s long been understood that participating in trade shows is a highly effective way to engage with your audience and efficiently increase lead generation for your salesforce. Each year brings new ideas and cutting-edge tactics to entice customers into your booth so you can make the most of these face-to-face opportunities. In order to take full advantage of human-centric design principles, consider appealing to all five senses, not just the traditional “Sight and Sound.” What about Smell? Touch? Taste? And the most recent trend around “Comfort”? Imagine luring trade show visitors to your booth with the promise of a comfy chair to rest in while they charge their phone!