35 years ago this morning, I filed our Articles of Incorporation with the New Hampshire Secretary of State. At all of 26 years old…well, if I knew then what I know now, I may never have done it! Even as one of the larger custom exhibit design and architectural design firms in New England, we’re […]
Thriving in the post-pandemic economy is still possible for wellness brands if you pay attention to the consumer and what’s driving them to buy.
10 ways to generate more inbound leads to grow your business – Zoho Blog
In recent years decision makers in both the public and private sectors have made an astounding number of poor calls. For example, the decisions to invade Iraq, not to comply with global warming treaties, to ignore Darfur, are all likely to be recorded as injudicious in history books. And how about the decisions to invest […]
Healthcare marketing is changing rapidly, and the successful programs will feature positive messages and technology in combination.
As the winter reluctantly releases its hold on most of the US, the sales season is off to a fast and full start. From the giant CES to smaller regional shows and local sponsorship events, to new outlet builds, our clients are definitely committed to business development activities. Already we are hearing some trends: more […]
Designing for human experience is key to the success of any business, but especially in the highly emotional world of healthcare. Healthcare facilities that use the unique culture of the community to inspire design, have patients who are less anxious, happier, and have a higher level of satisfaction with their care.
Patient experience practices and standards change quickly—but the trends themselves don’t. Over the last 30 years, trends in patient experience have remained consistent, and healthcare providers have continued to chip away at realizing the end goals those trends represent. The PlaneTree model is one great example, adopted increasingly since the 1980s. Another is the architectural focus on Evidence-Based Design, which guides new construction and renovation toward an environment that reduces inpatient time and promotes better outcomes. The national effort to decrease Hospital Acquired Infections (HAIs) is another crucial trend that hasn’t changed, and in the future, even more healthcare facilities will implement design and construction practices that improve patients’ safety. Dive into a more in-depth discussion of these trends at the link.
The aesthetics of healthcare facilities have evolved significantly in recent years, as owners look to design as yet another way to differentiate themselves in the competitive landscape. “Health systems are considering ways to strengthen brand identity across multiple locations and how to attract patients,” says Carolyn BaRoss, principal and firm-wide healthcare interior design director for Perkins+Will (New York). “A philosophy and approach for how patients and visitors experience the institution, […] can also create a consistent and recognizable identity.”