We’re finally hearing good news on many fronts, from vaccines getting to the right people to a slowing infection and hospitalization rate. Added to a solid manufacturing report and CPI report, the foundations of recovery seem to be in place. About half our clients are still experiencing major sales pipeline challenges – most notably our […]
This month’s newsletter and blog are all about Moving Forward. All of the content is aimed at sharing insights from expert resources on how each of Image 4’s customer’s verticals are Moving Forward – gathering and parsing data, developing road maps to return to growth and taking advantage of developing opportunities. From sales development via […]
yhood, I’ve been a Revolutionary War re-enactor and military enthusiast. That’s why I’m thrilled to share with you one of the most fulfilling projects we’ve ever undertaken at Image 4: The New Hampshire National Guard Heritage Project.
This project brings to life the history of our state’s National Guard through the stories of the Citizen Soldiers. It will be housed at the Edward Cross Training Complex (ECTC) in Pembroke, NH. The exhibition space was completed on December 19, 2019 after nine months of intense work.
In 2018, Image 4 designed and built a history wall as part of an upgrade to a historic Guard armory in Littleton, NH. With the success of that project, the Guard commissioned us to design and build an exhibition space in the brand new ECTC.
We knew that this engagement would demand more of our expertise than a typical history wall project—and we were right. This project ended up drawing on all of our expertise, touching every department of our company and utilizing almost every service we offer. Beginning with the overall theme and storyline development, feeding into the physical design of the space and visual elements, and finally building the components in the shop, our team carefully considered every aspect to bring this compelling narrative to life. The full 20-person team for this project included writers, artists, archivists, craftspeople, and an experienced historian.
The first step was a deep dive into the story before us. The Image 4 team spent weeks in the NH National Guard archives, searching through artifacts, poring over historical documents, and finding unexpected treasures. As part of the process, we interviewed dozens of current and retired Guardsmen and women who were able to share their personal stories, which we present both visually and as part of a rich digital-based interactive project.
Hidden among the vast collection of artifacts, dating to the 1600’s, our team found a Nazi flag that was signed by members of C Battery/172nd Field Artillery, who had been deployed to Europe in WWII. We also found uniforms from various eras, dating as far back as the Civil War, ration books from WWI and WWII, and much more. We set these and other artifacts aside to be photographed, scanned or preserved and prepared for display. The artifacts provide a physical representation of the stories, allowing readers to connect on a deeper level.
Through extensive research, we discovered profound and long-forgotten stories of individual Citizen Soldiers. One of those soldiers was Sampson (Moore) Battis, a slave who was given his freedom for his service in the Revolutionary War, and who continued to serve, even being awarded the rank of Major, where he would have commanded both white and black soldiers – an incredible achievement in that time. Each story we found remarkable, illustrating the commitment and sacrifice of New Hampshire’s Citizen Soldiers.
From concept to execution, we produced a meticulously fabricated, museum-grade exhibit. The space features the stories of over fifteen Citizen Soldiers from 1623 to today. Many other stories are told through the use of eight interactive iPad kiosks. The stories honor Guardsmen and women, from Captain Timothy Bedel, of the original NH Provincial Regiment, to Brigadier General Carolyn Protzmann, who, in 2011, became the first female Commander of the NH Air National Guard.
From the Army Guard’s missions in infantry, field artillery, and cyber warfare, to the Air Guard’s refueling mission, today’s New Hampshire National Guard fills critical roles in the defense of our country. At home, the Guard is indispensable to the citizens of New Hampshire, responding to natural disasters and running rescue missions.
All in all, working on this project was a life-changing experience. Without exception, everyone on our team feels deeply privileged to have contributed to this project, and we are proud to share these stories.
Designing for the “Helping” Economy. As you’ve probably noticed, both Image 4’s positioning statement and the title of our Blog is “It’s About the Experience®”. In part, that’s because we’re leaders in creating marketing and sales solutions for the Experience Economy. The Experience Economy is all around us. Consumers conduct their interactions with businesses […]
Image 4 Branding not only designs immersive, experiential Brand spaces, we also work with our clients to find and develop their Brand Essence. It’s among the most rewarding work we do, and the most difficult. To effectively accomplish this, we work closely with our clients’ executive and leadership teams who have the ability to see […]
Many professionals are lucky enough to be recognized, at some point in their career, for their years of hard work and the expertise they’ve developed. To be given the opportunity to take that one step further, in the form of giving back to our colleagues and industry professionals, is truly special and rewarding. Image 4 […]