With the blooming of early flowers – at least here in southern New Hampshire – projects are blooming as well. Our clients across the board are asking us to develop projects from refreshed and new trade show environments to banking and commercial interior environments, and even to retail shops. Even in the face of inflation […]
In this data-loaded article, one thing jumps out – customers are both willing to pay for, and expect, your institution to deliver personalized advice and product recommendations. And though the branch count may diminish by 20%, the remaining locations will be ever more important in delivering the experience required to prevent customer migration to Fintech […]
Manchester, NH – 14 March, 2022 – Image 4 has been recognized as a 2021 NEFMA (New England Financial Marketing Association) award winner in the category of Best Branch Brand Design for its Members First Credit Union Brand Design. An independent panel of judges selected the most creative, innovative, and successful campaigns among financial marketers […]
“May you live in interesting times”…the traditional Chinese curse. And times certainly have gotten more interesting as we watch Russia attempt to re-write the post-WWII order. For marketers, it means a new level of uncertainty. Covid may be evolving to a point where we can societally manage the risk of infection. Tradeshows and Events had […]
“Serving specific community niches, better integrating data and striking the right balance between digital and human service are among the strategic routes that take CX from being a synonym for good service to a true competitive differentiator.” If customer experience is not at the top of your list, it should be: Here then is a […]
Image 4 Strengthens Commitment to Universal Access New England Branding and Experience Design Agency Adds Braille Printing Capability Manchester, NH, February 15, 2022 – Image 4, an award-winning Experience Design firm headquartered in Manchester, New Hampshire, has redoubled its commitment to Universal Access. In addition to enhancing its website’s ADA support, the firm is […]
Mastercard CMO Raja Rajamannar suggests we should jettison everything we know about traditional marketing saying that the four P’s are no longer relevant to today’s consumer. He believes that technology in all its forms, including AI, 3D printing, drones and a host of other recent innovations, has fundamentally changed marketing as we know it and […]
35 years ago this morning, I filed our Articles of Incorporation with the New Hampshire Secretary of State. At all of 26 years old…well, if I knew then what I know now, I may never have done it! Even as one of the larger custom exhibit design and architectural design firms in New England, we’re […]
Digital channels won the race for convenience. But branches are being reborn amid a new sense of community.