Financial Services

By Tina Rutherford, posted on October 22, 2020

Bank Marketing That Improves the Customer Experience in Banking

As Branch traffic drops and digital usage increases, Bank Marketing is about making sure Your Authentic Brand™ meets your customer where they are: reading your social media posts, visiting your Branch for consultative assistance, or listening to the on-hold message.

Omni-Channel Integration

The Branch Channel and your Institution’s Digital Experience are converging, linked by your Brand voice. Successful banks and credit unions have simple, powerful Brand positioning, low-friction on-line and in-branch Customer Experiences and are communicating consistently and authentically. Content marketing is replacing face-to-face sales development, freeing your team to focus on delivering financial solutions to your customers.

Brand to Branch®

Make sure your branch reflects your Brand by optimizing branch spaces to facilitate both intuitive, low-friction customer transactions (in-branch integration of digital technology) and complex face-to-face interactions. Today’s branch traffic is less about transactions than valued interactions. Your branch is your opportunity to turn customers and members into Brand Advocates. 

Bring Your Brand Elements to Life: 2D to 3D Transformation

Image 4 has all the technical capabilities to take your Brand elements from flat 2D applications into real world, impactful, 3D installations that transform your space. Our in-house fabrication shop creates logos and Brand elements from dozens of materials at all scales, from tiny detail elements in drawer-pulls to lighted, multi-layer brand art installations. When you have an idea, we can bring it to life in wood, plastic, fabric, glass and metal. 

For over 20 years, Image 4 has distilled and presented Brands, and developed Customer Experiences on-line and in-branch that create not only Customers, but Brand Advocates. Click here for an overview of our Brand to Branch Program. 

For inspiration, view our:
Image 4 In-Branch Digital deck
Image 4 Brand to Branch Portfolio deck
Image 4 Integrated Marketing for Financial Institutions deck
Or take our Brand Survey to get your creative juices flowing.

Featured Clients

Ion Bank

Ion Bank

PROJECT: Master Brand Environment, Image and Asset Development, Development, Brand and Merchandising Elements, Branch Roll-out Program CLIENT:  Ion Bank  …

Rhinebeck Bank

Rhinebeck Bank

PROJECT: Brand Update, Branch Refresh, Digital Merchandising Display CLIENT:  Rhinebeck Bank   Runner Up, NEFMA 2021 Best Branch Refresh  …

CAP COM Federal Credit Union

CAP COM Federal Credit Union

PROJECT: Authentic Brand™ Exploration, CAP COM FCU Headquarters and Branch CLIENT:  NES Group CAP COM FCU Communicates Values, Benefits and Community…

Jewett City Bank

Jewett City Bank

PROJECT: Brand Distillation and Localization Program, Content Development, Digital and In-Branch Program CLIENT:  Jewett City Bank Handle with Care: Jewett…

TrailNorth Federal Credit Union

TrailNorth Federal Credit Union

PROJECT: Authentic Brand™ Exploration, Multi-branch Brand Presentation, Exterior Facility Refresh CLIENT:  TrailNorth Federal Credit Union From Brand to Branch™, TrailNorth…

South Shore Bank

South Shore Bank

PROJECT: Hingham, MA Branch Interior Design, Brand Design, Branch Rollout Program CLIENT:  South Shore Bank FutureBranch: “It’s Just Better” for…

St. Mary’s Credit Union

St. Mary’s Credit Union

PROJECT: Authentic Brand Exploration™, Brand Distillation, Multi-Branch Branding, Digital Content CLIENT:  St. Mary’s Credit Union A Forward-thinking Credit Union Launches…

Lee Bank

Lee Bank

PROJECT: Authentic Brand™ Exploration, Brand update, Branch Design and Execution, In-Branch Digital Content Program CLIENT:  Lee Bank   Winner, NEFMA…


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