Bank Marketing That Improves the Customer Experience in Banking
As Branch traffic drops and digital usage increases, Bank Marketing is about making sure Your Authentic Brand® meets your customer where they are: reading your social media posts, visiting your Branch for consultative assistance, or listening to the on-hold message.
The Branch Channel and your Institution’s Digital Experience are converging, linked by your Brand voice. Successful banks and credit unions have simple, powerful Brand positioning, low-friction on-line and in-branch Customer Experiences and are communicating consistently and authentically. Content marketing is replacing face-to-face sales development, freeing your team to focus on delivering financial solutions to your customers.
Brand to Branch®
Make sure your branch reflects your Brand by optimizing branch spaces to facilitate both intuitive, low-friction customer transactions (in-branch integration of digital technology) and complex face-to-face interactions. Today’s branch traffic is less about transactions than valued interactions. Your branch is your opportunity to turn customers and members into Brand Advocates.
Bring Your Brand Elements to Life: 2D to 3D Transformation
Image 4 has all the technical capabilities to take your Brand elements from flat 2D applications into real world, impactful, 3D installations that transform your space. Our in-house fabrication shop creates logos and Brand elements from dozens of materials at all scales, from tiny detail elements in drawer-pulls to lighted, multi-layer brand art installations. When you have an idea, we can bring it to life in wood, plastic, fabric, glass and metal.
For over 20 years, Image 4 has distilled and presented Brands, and developed Customer Experiences on-line and in-branch that create not only Customers, but Brand Advocates. Click here for an overview of our Brand to Branch® Program.
For inspiration, view our:
Image 4 In-Branch Digital deck
Image 4 Brand to Branch® Portfolio deck
Image 4 Integrated Marketing for Financial Institutions deck
Or take our Brand Survey to get your creative juices flowing.
PROJECT: Master Brand Environment, Image and Asset Development, Design, Brand and Merchandising Elements, Branch Roll-out Program CLIENT: Ion Bank LOCATION:…
PROJECT: Brand Update, Branch Refresh, Digital Merchandising Display CLIENT: Rhinebeck Bank LOCATION: Rhinebeck, NY Runner Up, NEFMA 2021 Best…
CAP COM Federal Credit Union
PROJECT: Your Authentic Brand® Exploration, CAP COM FCU Headquarters and Branch CLIENT: NES Group LOCATION: Albany, NY CAP COM FCU…
Jewett City Bank
PROJECT: Brand Distillation and Localization Program, Content Development, Digital and In-Branch Program CLIENT: Jewett City Bank LOCATION: Stonington, CT Handle…
TrailNorth Federal Credit Union
PROJECT: Your Authentic Brand® Exploration, Multi-branch Brand Presentation, Exterior Facility Refresh CLIENT: TrailNorth Federal Credit Union LOCATION: Ticonderoga, NY From…
South Shore Bank
PROJECT: Hingham, MA Branch Interior Design, Brand Design, Branch Rollout Program CLIENT: South Shore Bank LOCATION: Hingham, MA FutureBranch: “It’s…
St. Mary’s Credit Union
PROJECT: Your Authentic Brand® Exploration, Brand Distillation, Multi-Branch Branding, Digital Content CLIENT: St. Mary’s Credit Union LOCATION: Westborough, MA A…
PROJECT: Your Authentic Brand® Exploration, Brand update, Branch Design and Execution, In-Branch Digital Content Program CLIENT: Lee Bank Winner,…