Financial Services

By Tina Rutherford, posted on October 22, 2020

Right Product, Right Time, Right Place.

As Branch traffic drops and digital usage increases, Bank Marketing is about making sure Your Authentic Brand™ meets your customer where they are: reading your social media posts, visiting your Branch for consultative assistance, or listening to the on-hold message.

The Branch Channel and your Institution’s Digital Experience are converging, linked by your Brand voice.  Successful  banks and credit unions have simple, powerful Brand positioning, low-friction on-line and in-branch Customer Experiences, and are communicating consistently and authentically. Content marketing is replacing face-to-face sales development, freeing your team to focus on delivering financial solutions to your customers.

For over 20 years, Image 4 has distilled and presented Brands, and developed Customer Experiences on-line and in-branch that create not only Customers, but Brand Advocates.

Let us help you get started:
Image 4 In-Branch Digital deck
Image 4 Brand to Branch Portfolio deck
Image 4 Integrated Marketing for Financial Institutions deck

Or, take our Brand Survey to get your creative juices flowing.

Featured Clients

Ion Bank

Ion Bank

PROJECT: Master Brand Environment, Image and Asset Development, Brand and Merchandising Elements, Branch Roll-out Program CLIENT:  Ion Bank Ion Bank…

Rhinebeck Bank

Rhinebeck Bank

PROJECT: Brand Update, Branch Refresh, Digital Merchandise Display CLIENT:  Rhinebeck Bank Rhinebeck Bank Minimizes Footprint, Maximizes Brand Presentation in Refreshed…

CAP COM Federal Credit Union

CAP COM Federal Credit Union

PROJECT: Authentic Brand™ Exploration, CAP COM FCU Headquarters and Branch CLIENT:  NES Group CAP COM FCU Communicates Values, Benefits and Community…

Jewett City Bank

Jewett City Bank

PROJECT: Brand Distillation and Localization Program, Content Development, Digital and In-Branch Program CLIENT:  Jewett City Bank Handle with Care: Jewett…

TrailNorth Federal Credit Union

TrailNorth Federal Credit Union

PROJECT: Authentic Brand™ Exploration, Multi-branch Brand Presentation, Exterior Facility Refresh CLIENT:  TrailNorth Federal Credit Union From Brand to Branch™, TrailNorth…

South Shore Bank

South Shore Bank

PROJECT: Hingham, MA Branch Interior Design, Brand Design, Branch Rollout Program CLIENT:  South Shore Bank FutureBranch: “It’s Just Better” for…

St. Mary’s Credit Union

St. Mary’s Credit Union

PROJECT: Authentic Brand Exploration™, Brand Distillation, Multi-Branch Branding, Digital Content CLIENT:  St. Mary’s Credit Union A Forward-thinking Credit Union Launches…

Lee Bank

Lee Bank

PROJECT: Authentic Brand™ Exploration, Brand update, Branch Design and Execution CLIENT:  Lee Bank Community Roots Sprout a Growing Branch Network…


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