Our Studio

By Tina Rutherford, posted on October 22, 2020

30 Years of Creating Award-Winning Brand Experiences

Image 4 is a comprehensive Brand Marketing agency headquartered in Manchester, NH. We specialize in discovering and presenting Your Authentic Brand™ where and when you meet your customer–whether in the physical world of trade shows, banks or businesses, or in the virtual world of Content Marketing

Who We Are

We are Thinkers. Great Brand Experiences are distilled and built through great discovery and creative ideation.  Sometimes, the 5th sense that tells you “this is a winner”. Our best work is performed in collaboration with our client teams when we are learning, guiding and listening.

We are Designers. We ascribe to the approach that Design Solves Problems. From Brand presentation to communication to experience, Image 4’s design team works in multi-media to creatively and beautifully solve your Brand Experience problem.

We are Makers. Image 4 is an integrated team of graphic, interior and experiential designers, programmers, project managers, fabricators and installers. We share the philosophy of Craftspeople – the Work is Worthy of the Craftsman. We proudly offer all of the expertise you need under one roof.

Your Authentic Brand™

Image 4’s goal is to deliver to your constituents the Experience in Your Authentic Brand.

Authentic Brands are simple, powerful, and tend to create Brand Advocates, thus reducing a variety of market friction – sales cost and time, marketing investments, advertising, positioning research. Authentic Brands are easily marketed, because all positioning and messaging is aligned with the values of the organization and their constituents.

Authentic Brands are created through dedicated leadership, operational integrity, and human-scale interpersonal interactions between the Brand and its Champions. This approach is platform-agnostic: from communications to online presentations to real-world experiences, the objective is to deliver an Authentic Brand Experience.

Image 4 is expert at delivering on the mileposts of creating Your Authentic Brand:

    • Discovery – We help you Discover your Authentic Brand through research, workshops, surveys and data analysis
    • Distillation – Once discovered, we evaluate Brand Strengths, highlight cut-outs, look for the powerful Brand Features that set you apart, and simplify the Brand
    • Optimization – Once distilled, we work to align the Brand to the Culture and Values of your entity and constituents. We find the best in the brand, and design the stage for it to resonate.
    • Presentation – Online, in-building, through Communications and messaging, we develop both a Brand Roadmap as well as the real assets – exhibits, branded environments, digital presentations, and advertising – that create a solid foundation for a powerful, consistent, Authentic Brand Experience.

How We Work

Our mission is to develop and present Your Authentic Brand™ on-line and in places, to create and strengthen customer connections and create Ambassadors for your Brand.

We take a Human-centric approach that is rooted in Design of the Brand Experience, in order to help create that emotional affinity for your Brand.

We deliver both project-based work where our clients need added capacity or expertise, and we create comprehensive Brand marketing programs from concept through post-project analysis.

Our scalable framework helps our team support yours wherever capacity and expertise is needed. The largest projects are made of smaller components, and our team works with yours to break down and prioritize tasks.

No program is complete without an understanding of the results. We work with our clients to understand or develop success metrics early in the project cycle, and develop a roadmap and milestones to support those metrics.

It’s About The Experience®

For Image 4, our Trademark has a threefold meaning: This reminds our staff and management that our company must provide an exemplary experience to our clients, employees, and business partners; it tells our clients that they are assured that we bring decades of professional experience to their projects; it aligns us and our clients on the path to create outstanding experiences for our client’s customers thus improving our clients’ businesses.

Environmental Sustainability

At Image 4, we design in a way to positively impact our environment and our world whenever possible. Around twenty-five percent of what we produce is built from sustainable materials. Our sustainability metrics are built into our process—and we’re always improving:

INC Magazine has called us “Greenest Exhibit Manufacturer in America.”

Event Marketing Magazine has lauded our environmentally-sustainable project approach.

We have a seat on the Exhibit Designers and Producers Association Board which created and implemented the trade show industry sustainability standards.

Corporate Responsibility

Image 4 strives to operate a business in which people, principles and profits are balanced and supportive goals. We feel this enhances our goal of corporate sustainability – a robust business in place for years, providing opportunities to enrich our community, staff and owners.

Our partners in this effort include the New Hampshire Community Loan Fund through our participation in the Vested for Growth Learning Partners and the New Hampshire Businesses for Social Responsibility via our membership and extensive activities.

Image 4 is proud to be one of a very few small businesses in America recognized by the Alfred P. Sloan Foundation for our creation and maintenance of an employee and family-friendly workplace.


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