As your company gets back on the road with face-to-face marketing and sales events, the traditional play book for event selection and exhibit decisions is no longer relevant. New schedules, increased costs, and new players in the market mean that you may need to revisit your pre-2020 exhibit strategy. This article from EXHIBITOR’s Exhibiting 101 series talks about how to set your objectives and evaluation options to formulate your new trade show strategy.
Need help with your strategy, messaging, or ROI decisions? Image 4 has over 35 years of experience in helping organizations select the best events, control costs, and maximize ROI. Once you make your selections, we can help you with your trade show exhibit materials, pre- and post-show marketing, and full install/dismantle/storage services.
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Category: Curated Content, Events/Exhibits