Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.
Top nonprofit trends of 2020. Learn actionable tips with examples to maximize your fundraising, leveraging technology, data, making donation easy and more.
Much of non-profit fundraising and activity is moving on-line. Our clients generally live in a 3D world where presentation and experience is critical to motivating and engaging donors. Our Authentic Brand™ approach is our framework for developing content, moving image and artifact collections on-line, and creating an engaging Experience until we can gather together again.
The pace of change is accelerating. Competition for the right talent is fierce. How can organisations prepare for a future that few of us can define? How will your talent needs change?
If we hadn’t understood pre-pandemic, we certainly understand now that several massive forces are affecting the world of work. Technology, compensation, life-balance, moral-ethical integrity, relocation-travel, and aging-workforce entrants all will change how and where we work. This PWC study also has a neat quiz included to help you understand where you might thrive in the work world of the future.
Research reveals that customer experience leaders who match their experience with their brand promise realize huge benefits.
For almost 30 years we’ve worked for our clients from this premise. Our clients’ data reflects that a focus on their customers’ experience across all touch points creates brand differentiation, accelerates growth, and reduces account churn.
Over 150 event planners & attendees will provide insight for event professionals in APAC MEA in this report to help them with ‘new normal’ of the meetings and events industry.
Face-to-face marketing will return as we are able to travel and lodge safely. Virtual trade show attendance is very thin, sponsors are failing to deliver audience counts and thus value to exhibitors, and scheduling, timing and content has been poorly developed overall.
We believe a pivot to “curated events” in a hybrid-digital/in-person format is the workable future model. Sponsorship, attendance and promotional costs all must come down as the value-deliverable is not there for density, duration or quality of the engagement.
This month’s newsletter and blog are all about Moving Forward.
All of the content is aimed at sharing insights from expert resources on how each of Image 4’s customer’s verticals are Moving Forward – gathering and parsing data, developing road maps to return to growth and taking advantage of developing opportunities.
From sales development via online tools to hybrid workplaces and curated retail experiences, industry changes that were already developing are accelerating. Even in our...
As much of the country finds a way to get back to work, we are all learning new ways to interact with our neighbors, colleagues, and environment. No matter your political beliefs, the fact is that this health risk will be with us for at least 9 more months, and is probably not the last event of this sort that will affect our living and working environments.
One of the really fulfilling things about being a Design firm that creates Environments is that Image 4 is having an immediate and direct...
Traditional and direct financial institutions do well with websites and mobile apps but other factors impact loyalty and revenue far more.
With more customers using mobile banking services than ever before, financial institutions find connecting with customers more challenging. Emotion – feeling respected, appreciated, and valued – is a key driver of customer loyalty and revenue in banking.
Eventually we will have to go back to our offices. But how will work… work?
Workers will undoubtedly need to return to our offices in the not-so-distant future, but how will it work? Commercial real estate company Cushman & Wakefield shares insights from its experience with getting Chinese companies back to work and thoughts on how these change may or may now work here.
Experiential retailer Camp is slowly getting back to business, but the company is taking a new approach to immersive retail.
Retailers everywhere will need to think outside the box to find ways for customers to safely interact with their brands. Learn how experiential brand Camp is updating the in-store and virtual experience without compromising the Brand.