It’s About the Experience® Blog
Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.
Manchester, NH: Image 4 Helps ECCO Shoe Launch Autumn Fashion Line with Fresh, Vibrant Popup Shop
Manchester, NH based ECCO Shoe worked with agency GYK-Antler and Image 4 to develop a complete touring program including shoe presentation, video content, runway show and experiential “try it before you buy it” program for potential customers.
“We started with a blank sheet of paper” said Image 4 Creative Director Jeff Baker, “The team at ECCO had a well thought out set of needs and desires, and we designed the user experience and visuals literally from the floor up.”
The Popup Shop features a 16-foot wide lighted wall on which the new shoe product line “floats”. Overhead sign and clean, black-and-whate graphics set the scene without detracting from the “product as hero” strategy.
At each stop on the tour, the “Runway Show” is uniquely designed so models walk up and down, rather than across a flat surface. This brings the product into the viewer’s line of sight, as well as connecting the customer to the real world, up and down walking all women do in a day.
The prominent structural display includes a 4-surface walkway on which customers are encouraged to experience the shoe’s beneficial feel and support features.
The ECCO SHAPE show will travel across the country for the next several weeks.
About ECCO Shoe
In April 1963, ECCO started out with 16 employees and one market. Today, operating in 50 markets across the world, the global ECCO family comprises 17,000 members. We are a medium-sized family business, proud of our heritage and with a strong platform because our products are relevant in today’s world. Our customers look for quality, reliability and stylish comfort and they get all this from ECCO. Our employees are the heart of our business.
We are aware that without skilled, loyal and hardworking employees, ECCO could not deliver and we do our very best to ensure we never become a business where people are just numbers. Wherever possible, we believe in creating a sense of family, a feeling of belonging. We strive to provide lifelong education, good career prospects and interesting challenges in order to maintain a high level of job satisfaction. Nor do we ever forget we are shoemakers striving to make first-class products. We want our customers to rely on ECCO to deliver the highest quality standards, a great fit and good-looking shoes at a sensible price. ECCO will always stand for affordable luxury.
For more information, visit ecco.com
Philadelphia, PA: Image 4 Helps Launch New Product Line for Advanced Instruments
Norwood, MA based AI Companies contracted with Image 4 to conceive a completely new approach to how the company presented their products, and how sales engineers interact with prospects and customers. clean, eye-catching and highly effective exhibit launched at the Clinical Lab Expo in Philadelphia.
“We started with a blank sheet of paper” said Image 4 Creative Director Jeff Baker, “The team at Advanced Instruments had a well thought out set of needs and desires, and we designed the user experience and visuals literally from the floor up.”
The presentation features eight storage cabinets with floating cantilever counters to allow the presentation of the entire AI product lines. Both static backlighted graphics and custom video content present features and competitive advantages of each instrument.
The 16-foot high light towers support the 16-foot diameter lighted logo banner as well as allowing for pin-point flood and spolt lighting of the instruments and graphics.
Advanced Instruments launched several new and updated clinical measurement instruments at the show. Visitor response to the products and the exhibit was overwhelming with 400% more qualified leads garnered this year than last year.
The 68th AACC Clinical Lab Expo featured more than 730 exhibitors and covered 244,000 net square feet, making this the largest show floor in AACC’s history. This dynamic exhibit featured groundbreaking tests from all laboratory medicine disciplines, including mobile health, molecular diagnostics, mass spectrometry, point-of-care, and automation.
About Advanced Instruments
Leading the Industry in High Quality Laboratory Equipment.
Founded in 1955, the company is the world’s foremost authority for the application of Freezing Point Depression technology for measuring the osmolality of solutions.
Advanced Instruments is the market leader or a top competitor in every market we serve. We are proud of our experienced work force, low employee turnover and financial stability. Our operations and products comply with ISO 9001 and 13485, FDA and GMP. Where applicable, our products comply with ETL/UL, CE, RoHS and IVDD.
For more information, visit www.aicompanies.com
Boston, MA: Image 4 Helps Launch Physical Therapy App Healigo
Image 4 Face-to-Face Marketing has helped develop a name, brand positioning, and exhibit to launch Healigo, LLC
Image 4 engaged with Healigo principals Nick Fontana, Hollan Oliver and Dave Lemoine through our “Realization” brand development process to discover a name for the product, a values-aligned brand promise and physical presentation for the product launch at the APTA NEXT2016 Conference in Nashville, TN.
“The APTA NEXT conference is the premiere physical therapy event, highlighting innovative and trend-setting solutions for practitioners ” comments Nick Fontana, Founder and CEO of Healigo, “Previewing the Healigo application at NEXT allows us to gather feedback prior to final launch, and to share our industry-leading solution with the PT care community.”
The Healigo application empowers patients, therapists and practice owners to design and follow industry-standard exercise and recovery routines, measure progress, engage in supportive feedback and enjoy better outcomes through the physical therapy recovery process. With 24/7 access to mobile care plans, friendly exercise reminders, and simple progress tracking, the application lets your patients “take their PT’s home”.
We’re passionate about recovery.
At Healigo, we believe that technology should strengthen the clinician & patient relationship. Our software-as-a-service solution helps physical therapy clinics stay connected with their patients between visits for better, faster rehabilitation By using our platform, physical therapy practices can save time and generate more revenue by engaging patients outside the office for more effective visits in the office.
For more information, visit www.healigo.com
Newington, CT: Image 4 Financial Branding Wins at Financial Marketing Awards
Image 4 Financial Branding has won in “Integrated Brand” category at Financial Marketing Award’s 2016 Brand Marketing Awards for the design and implementation of MembersFirst Credit Union in Bedford, NH.
Coordinated by Agility Resources, the Financial Marketing Awards of New England recognized Image 4 for their design and production of the brand, environmental décor, anmd communications package for the new Bedford, NH branch of MembersFirst F.C.U.
Vincent Valvo, FMA’s Awards Director, stated “We searched New England for the best marketing campaigns from banks, credit unions, mortgage companies and more. We received scores of entries, both for general marketing (covered under our Financial Marketing Awards) and for community involvement (under our Community Champions awards). We’re delighted to let you know that your company is a finalist in the awards competition.”
“Image 4 is pleased and honored to be recognized for our work on the brand refresh and new building for MembersFirst Credit Union”, said Image 4 V.P. of Operations Elizabeth Hummel, “We are at our best when working with collaborative and innovative institutions such as MembersFirst.”
Norwich, CT: Image 4 Named Retail Brand Development Agency for Dime Bank
Image 4 Financial Branding will provide an integrated program of creative content, brand and merchandising design, digital content and apps and production to one of Connecticut’s oldest mutual banks.
“Dime Bank has a great history and a strong relationship with their communities” commented Jeff Baker, President of Image 4, “The environmental branding team at Image 4 is very excited to engage with Dime Bank’s team in the foundational work to refresh, refine and present the value of this brand”
Dime Bank’s branch update and refresh program will begin with the Colchester branch, and will deploy throughout the network in 2016.
Nicholas Caplanson, Dime Bank’s President, added, “We finished preliminary planning and design for the opening of a 12th branch that will fulfill the community banking needs of customers previously beyond our physical footprint. For these reasons, the theme of the Dime Bank program is “Banking Beyond Limits”.
About Dime Bank
Banking Beyond Limits (sm)
As a full-service financial institution, Dime offers consumer and commercial banking, home mortgages, trust services and through Dime Investment Services (a subsidiary of Dime Bank) – insurance and investments – all delivered with a personal touch.
BauerFinancial, Inc., a national bank rating firm, recognized Dime Bank, as one of the strongest banks in the nation. In spite of such record-breaking growth, Dime Bank remains as dedicated today as it was in 1869 to providing excellence in products and services to the people in the communities it serves. Equally as important, Dime Bank remains a state chartered, mutual bank committed to the needs of its customers.
For more information visit www.dime-bank.com
Norwalk, CT: Image 4 Recognized as Top 50 Fabricator for Third Consecutive Year
Image 4 has again been recognized as one of the Top 50 Exhibit and Experiential Fabricators in the United States by Event Marketer Magazine. http://tinyurl.com/nz3xgk6
Annually, Event Marketer invites exhibit and experiential fabricators to submit projects for review by an independent judging group. Criteria include scope of projects, scale of business, reach of programs, and client satisfaction.
“We are honored to be recognized by the Event Industry’s premiere journal through the industry’s only Juried award program,” says Jeff Baker, Image 4 President, “The recognition reflects credit on our tremendously talented and dedicated team here at Image 4.”
About Event Marketer
Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing–including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events. It has become the world’s most respected provider of content for the event and trade show category.
Waltham, MA: Image 4 Recognized at 2016 New England Financial Marketing Awards
Financial Branch Design and Marketing firm Image 4 has been recognized at the 2016 New England Financial Marketing Association’s annual awards for their accomplishments in branch experience and merchandising design and production. The first-place award was earned by Image 4 for their implementation of Bayonne Community Bank’s Brand Refresh program.
NEFMA judges commented on the innovative and fresh space planning and environmental graphic design, as well as the effective embedded merchandising applications.
“Image 4 and our partners are pleased and honored to be recognized for our work on this program”, said Image 4 V.P. of Operations Elizabeth Hummel, “We are at our best when working with collaborative and innovative institutions such as Bayonne Community Bank.”
About New England Financial Marketing Association
First chartered in 1970 by the Bank Marketing Association, NEFMA continues a tradition of more than 35 years of providing information, training and education to those involved in financial services marketing.
NEFMA today is an independent association with a diverse membership of approximately 300 New England financial marketing executives from banks, credit unions and financial service companies.
Membership in NEFMA involves membership on a regional basis with hundreds of marketing professionals. Events and Programs are planned to offer educational and networking opportunities for the personal and professional development of NEFMA members.
For more information on New England Financial Marketing Association, visit www.nefma.org
Las Vegas, NV: Vxi Blue Parrott Enjoys Tremendous Success at CES With New Exhibit by Image 4
Image 4 Exhibits of Manchester, NH has again supported VXi Blue Parrott at the Consumer Electronics Show in Las Vegas with a fresh exhibit design.
The design features attention drawing, ceiling-suspended graphical shapes, strong Blue Parrott branding, a retail-style merchandising area and two large conference rooms for private meetings.
“CES is the world’s largest consumer-oriented tradeshow” comments Jeff Baker, President of Image 4, “Each year, VXi challenges us to push farther to present them as the premiere headset and personal communications manufacturer in America. This exhibit design moves VXi up several steps on the competitive ladder.”
About VXi Blue Parrot
Since 1989, VXi Corporation’s best-in-class headset solutions have been helping customers communicate clearly, consistently and naturally. Designed for all-day comfort in the workplace, VXi headsets meet the highest global standards for reliability, durability and overall product quality. As a result, VXi is known around the world for delivering value, excellence and innovation to contact centers, offices and mobile professionals.
Today, as a leading manufacturer of telephone headset products, VXi continues to develop new, productivity-enhancing methods for integrating voice with emerging technologies.
Headquartered in Dover, New Hampshire, VXi is an ISO 9001-2008 certified manufacturer. Our products are sold and supported through a global network of VXi distributors and resellers.
For more information on VXi and Blue Parrott headsets, visit http://www.vxicorp.com
Bedford, NH: Image 4 Develops Retail Brand Environment for Members First Credit Union
Image 4 Financial Branding has been contracted to design and implement a new interior design and media program for the new Bedford, NH branch of Member’s First Credit Union.
Image 4 will provide an integrated program of creative content, brand and merchandising design and production to New Hampshire’s newest credit union office.
“We are very pleased to help bring a great credit union into a new market” commented Jeff Baker, President of Image 4, “This beautiful new building is the perfect platform to launch the fresh brand look, as well as to honor the history of the credit union.”
The branch features an open and inviting interior design, fresh color schemes, and a unique dimensional history wall featuring artifacts from the credit union’s proud history.
About Members First Credit Union
Members First Credit Union was first established as the Manchester Municipal Employees Credit Union by firefighter John Walsh in 1949. John operated the credit union himself from his briefcase at the Somerville Street Fire Station in Manchester. In 1950, John’s idea of helping local firefighters with their finances grew and the credit union officially moved into Manchester’s City Hall on Elm Street.
For more information on Members First Credit Union, visit https://www.membersfirstnh.org