It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

On The Horizon: Travel Retail

Image 4's Insight

Unlike struggling malls, airports have a constant source of potential shoppers. And with a growing demand for culturally sensitive and authentic experiences, the focus is shifting to customer engagement. Learn how travel retailers are utilizing this desire to create unique experiences, offerings, and partnerships that keep visitors coming back for more.

Article Excerpt:

Brick-and-mortar retailers struggling in traditional malls of yesteryear should look no further than the skies for inspiration.

Going Global? – EXHIBITOR magazine

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Did you know that 55% of the more than 250 American companies surveyed by Exhibitor Magazine are currently exhibiting outside the United States, and seven out of 10 have at least tentative plans to explore foreign markets in the next three years? Learn the challenges and opportunities that await you on the international stage.

Article Excerpt:

According to EXHIBITOR Magazine’s 2017 International Exhibiting Survey, U.S. companies continue to look outside their borders to increase sales, generate brand awareness, and cultivate relationships with foreign prospects.

Simplicity: The Core of Phenomenal Digital Banking Experiences

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How does simplicity start revolutions? This article provides some compelling examples that demonstrate how revolutions began when some difficult, inconvenient, but habitual things were made more simple. Learn to harness the powerful principles of “simple banking”.

Article Excerpt:

Now more than ever, banks and credit unions need to simplify their processes, streamline their design and make interactions easier.

12 Influential Immersive Environments Implemented in the Last 12 Months | SEGD

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2017 was a year of growth and change in the field of immersive digital design. Here, experts share their choices of the most influential immersive environment design in 2017. Get inspired!

Article Excerpt:

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

Black Friday sales: Inside Samsung 837 and other retail stores that don’t actually sell anything —

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Welcome to the “un-store”. Learn how some brands are eschewing the traditional sales-based model for one that focuses on customer engagement, product education, and services. In the “un-store,” people can relax without feeling like they have to buy something. The result? They spend more time learning about the products and interacting with them, boosting their connection and brand loyalty.

Article Excerpt:

Inside Samsung’s 837 store in New York, you can test drive the company’s latest devices and smart-home gadgets, sign up for a workshop on how to use their touchscreen-enabled refrigerators, stroll in a screen-covered VR tunnel, and watch as your entire Instagram profile unfolds before you in a dizzying display. It’s three floors o

Beefing up Booth Traffic – EXHIBITOR magazine

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Is your trade show booth designed to be conducive to lots of one-on-one conversations and teaching moments where customers can experience your products? Learn how Zoetis Inc., a global manufacturer of medicine and vaccines for pets and livestock, “beefed up” their game at the 2017 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show and bested its booth traffic goal by 240%.

Article Excerpt:

An audience-savvy exhibit design and in-booth activity helps Zoetis Inc. capture attendees’ attention and best its booth-traffic goal by 240 percent.

Q&A: Ally Bank’s CMO on Experiential and Being ‘Disruptive’

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What could a drone delivering cell-phone chargers in a food court really have to do with bank marketing? In this article Ally Bank’s Chief Marketing Officer explains why experimenting with various new technologies can benefit bank marketing and how ‘disruptive’ stunts create meaningful and memorable experiences by intersecting with the customer on their terms.

Article Excerpt:

Ally Bank’s drone stunt was the latest in a series of experiential activations designed to get consumers to stop and pay attention to its products.

Peek inside Walden Pond’s much-needed new visitor center

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Walden Pond in Concord, Massachusetts attracted over a half million people in 2016, with a third of them coming from outside the United States. But the facilities were sorely lacking in outreach and support for such a large audience. For the architects tasked with designing a new visitor center, the challenge was to accommodate the huge number of visitors looking for a good time at the beach while respecting those who come for a transcendental experience.

Article Excerpt:

The seemingly small $2.5 million cost of the sustainable project is a tribute to the many thoughtful decisions that make this a visible symbol of Thoreau’s legacy.

Getting Bank and Credit Union Branch Design Right in the Digital Age

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When it comes to bank branch design in the digital age, the focus must be less on transactions and more on experiences. Learn more about what’s holding branches back, and the statistics that are driving change.

Article Excerpt:

Banks and credit unions are rethinking their branch experience, trying to create environments that are more personal, immersive and relevant. As the debate over branches rages on, it’s clear that design is more important than ever.