Image 4's Insight
As brand experience becomes ever more important, companies need to think about all aspects of the marketing mix as being a part of that experience. Content, design, social media and more contribute to the overall brand experience, which can feel like an elusive concept. However, each move you make as a marketer contributes to it, whether it be with your digital content or your trade show booth design. Your booth should fit into the overall narrative of your brand story and be intentionally designed to enhance the experience created across all channels.

Article Excerpt:
A key aim of good marketing is generating positive brand experience. This article explores five tips that will help you amplify yours—from your content to your trade show booth.  

Image 4's Insight
In a study from Kantar, it was found that financial institutions that lead in customer experience (CX) have a higher recommendation rate, a higher share of deposits, and a greater likelihood that customers will increase their portfolio of new products and services from their bank. Read more to learn the five key takeaways to an improved experience in banking.

Article Excerpt:
Research reveals that customer experience leaders who match their experience with their brand promise realize huge benefits.

Image 4's Insight
A new and exciting office space can play an important role in attracting the best talent. Whether it’s through biophilic design, seamlessly blending the old and the new, or so-called “free-range” cohabitation spaces, businesses are embracing the latest trends in office design. What can you do to be on trend in 2019?

Article Excerpt:
Office design plays an integral role in the success of a business, and with each passing year, new technologies are implemented and new trends are adopted that push office design trends into the future while still acknowledging past design. With this in mind, we present to you the office design trends of 2019.

Image 4's Insight
A rule of thumb in the fast food industry is to revamp the look and feel of a restaurant every seven years. They have learned that when they remodel, people choose to dine-in, they stay longer and chat, and they spend more. Banks would do well to learn from this model. A branch redesign will draw people in, and a fresh and inviting new environment creates an opportunity for engagement. It is no longer about transactions—it’s about interactions and meaningful encounters.

Article Excerpt:
Does your old-looking branch send the wrong message to consumers about your brand?

Image 4's Insight
“Retail is no longer about products; it’s about the relationship between a brand and its audience.” Creating a consistent experience across channels, using data to make that experience authentic for the consumer and recognizing the need for an engaging physical space allow retailers to harness the power of the brand for long term success. Read more about how you can transform your retail space to give customers a unique and personalized experience.

Article Excerpt:
Retail is no longer about products; it’s about the relationship between a brand and its audience.

Image 4's Insight
Whether it’s to capture leads, increase traffic, or simply generate excitement, adding game play to your exhibit space can help cut through the drudgery of yet another trade show and draw your target audience’s attention. To use this strategy effectively, however, you need to know your audience: do they like drama or are they more subdued? Do they prefer games of chance or ones that show off their knowledge? Play your hand right and you can create a truly memorable brand experience!

Article Excerpt:
Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless tra…