Manchester, NH, February 15, 2022 - Image 4, an award-winning Experience Design firm headquartered in Manchester, New Hampshire, has redoubled its commitment to Universal Access. In addition to enhancing its website’s ADA support, the firm is pleased to announce that it has brought new Braille printing capabilities in-house with the purchase of a Mutoh 661UF printer, one of the first printers of its kind in the country.
A general shortage of Braille printing facilities across the US means clients regularly experience lengthy wait times for their Braille signage. Lengthy timelines mean that certificates...
We’re talking Trade Shows again and why this could be the best Trade Show Season ever!
It might be hard to believe, but 2022 could be the year your face-to-face program delivers the best results ever. I know you’re skeptical, so bear with me.
Just 4 weeks ago, Image 4 attended our first in-person show since the pandemic began. We shipped our large exhibit and two staff from Manchester, NH to Austin, TX for a 3-day event. The organizers were quite up-front about the potential short-comings: sign-ups of exhibitors were down 30% from normal, attendee sign-ups were off 30% as well. And, Omicron was beginning to take hold in the Northeast, while Delta still hadn’t diminished in Texas. We fastened our seatbelts, projected disaster, and yet planned for success.
And what a success it was!
First, the absence of competitors allowed us to capture much more attention – no dilution of our message and positioning, because there were only two similar service providers on the show...
Mastercard CMO Raja Rajamannar suggests we should jettison everything we know about traditional marketing saying that the four P’s are no longer relevant to today’s consumer. He believes that technology in all its forms, including AI, 3D printing, drones and a host of other recent innovations, has fundamentally changed marketing as we know it and that bank marketing specifically, needs to be reinvented. The ever-increasing importance of data is being used for everything from social media marketing, to location-based marketing, and mobile marketing, and Rajammannar believes this data should be used to create memorable customer experiences, too. The idea of being loyal to one bank over a lifetime no longer holds and financial services marketers need to focus on making banking more engaging, and even fun! The customer experience at your financial institution is everything. Read more on one CMO’s views.
35 years ago this morning, I filed our Articles of Incorporation with the New Hampshire Secretary of State. At all of 26 years old…well, if I knew then what I know now, I may never have done it!
Even as one of the larger custom exhibit design and architectural design firms in New England, we’re still a small business. And as we all have learned through the pandemic, small business is challenging. Yet the majority of my peers are either small business owners or are employed by small businesses – and I don’t mean 200 persons, I mean 5, 20, 40 persons. These small businesses are the backbones of our communities, the hearts of our society, the foundation of our shared culture – nowhere more than in small business do you see thee vocation of the Puritan ethic, that “work hard, learn, make good, get ahead” approach that...
Image 4 has just returned from our first major trade show event in 24 months - 2 years ago to the week. Since our business is about helping our clients market face-to-face, this was truly a seminal event.
Long and short, yes, its’ different, but face-to-face marketing and sales is still the single best way to introduce yourself and make connections that develop into projects. And as Image 4 has always preached, it’s about quality prospects rather than the quantity. Attendees were prepared to make decisions and to execute contracts right there or within a few weeks.
Nothing on the web delivers the ability to interrogate, peel back the onion, and really explore both opportunities and requirements the way a person-to-person interaction allows. We are humans seeking to use human functions and emotions to create relationships. Above all, we need to trust. Trust and credibility is generated by human interaction as well as references and 5-star reviews.
Our event happened to be...