It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

The Right Branch Strategy: Amazon-Style Tech or Starbucks Experience?

Image 4's Insight

As an industry, banking is in the business of providing a physical buying experience for the majority of consumers but is it better to be easier, quicker, and more efficient, like Amazon, or should the space offer more reasons to linger, engage and interact, like Starbucks?

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Will the future of retail banking be dominated by Amazon-style digital technologies? Or will those delivering a phenomenal experience like Starbucks win the war?

Art-filled Walls Improve Work Environment and Creativity | CBT

Image 4's Insight

The benefits of workplace art include increased productivity and creativity and more and more businesses are enlivening their physical environments to bring out the best in their employees. In Columbia, MO, one initiative allows businesses to display a rotating selection of art and helps local artists at the same time.

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3 pillars to building shopper loyalty

Image 4's Insight

Competition for customers is fierce and retailers need to find ways to differentiate themselves if they hope to lure customers who can find the same products and brands from myriad other retailers. In-store efficiencies, loyalty programs, and personalization are are just a few of the ways in which retailers are improving the shopping experience for consumers.

Article Excerpt:

Many retailers are finding that consumers are loyal to the overall shopping experience, writes Sara Gupta, vice president, retail division, Bazaarvoice.

EXHIBITOR Magazine Issues Report on Social Media Marketing

Image 4's Insight

“The percentage of companies using social media as an exhibit-marketing implement has tripled, from 30 percent in 2010 to 91 percent in 2018.” This is just one of the interesting findings in EXHIBITOR Magazine’s 2018 Social Media Marketing Survey.

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Omnichannel Banking Goes Beyond Seamless Transactions

Image 4's Insight

A Google research report found that 98% of Americans switch between devices on the same day, while 46% of the population manage their finances online, indicating that today’s consumer does not distinguish between devices – and expects a seamless customer journey. Read more on how banks and credit unions are building unified platforms to compete more effectively with fintech startups and tech giants alike.

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Offering the same capabilities across all channels is just the first step to creating a truly seamless, personalized customer experience.

Yamaha Opens Private Museum that Traces its Company History

Image 4's Insight

Yamaha says it has created an “irresistible spot for music fans” with their new company history museum. Visitors can expect a Virtual Stage featuring life-size musicians projected onto the stage, a Craftsmanship Walk, and Super Surround Theater for immersive musical experiences. A real treat for the ears.

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HAMAMATSU–Yamaha Corp. is offering visitors a chance to look back on its long history of challenges

Fore! Inside The Google Home Mini Golf Pop-up Experience

Image 4's Insight

Google wants you to know that their Google Home products can help you navigate many of life’s little obstacles, and they’ve created a mini-golf course to demonstrate its abilities. Over the last two years we’ve seen Google going in for more experiential engagement with consumers – highlighting product integration with family-friendly activations.

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The Google Home Mini was designed to simplify daily tasks for consumers, so to illustrate its use cases, the brand activated mini golf course pop-ups.

It Ain’t Bragging If You Can Do It…

It Ain’t Bragging If You Can Do It….Years ago, one of our customers had this as their brand positioning statement. They were in a highly competitive industry and had enjoyed tremendous success. Both the company and its clients valued success and winning. The brand positioning aligned the values of the company with prospects and customers, resulting in loyal brand ambassadors.

We don’t often blow our own horn at Image 4 we prefer our clients’ success to speak for us. However, we are very happy to share with you that we’ve just earned our fifth and sixth Fab50 Awards in five years. It ain’t bragging if you can do it! (more…)

How to Make Your Itsy-Bitsy Company Look Like a Really BIG Company

Image 4's Insight

No matter what size they are IRL, every company can look “bigger” by employing specific strategies online that can help ensure that the right people are finding them. When it comes to getting attention from prospective customers, Tim Patterson says: What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?

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Let’s say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?