It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Creating Experiences: From Your Content to Your Trade Show Booth

Image 4's Insight
As brand experience becomes ever more important, companies need to think about all aspects of the marketing mix as being a part of that experience. Content, design, social media and more contribute to the overall brand experience, which can feel like an elusive concept. However, each move you make as a marketer contributes to it, whether it be with your digital content or your trade show booth design. Your booth should fit into the overall narrative of your brand story and be intentionally designed to enhance the experience created across all channels.


Article Excerpt:

A key aim of good marketing is generating positive brand experience. This article explores five tips that will help you amplify yours—from your content to your trade show booth.  

Make Time for Great Design

Our design team is in the middle of busy season and it seems as though we’re working around the clock to create beautiful and effective brand presentation solutions for our clients. In the world of production there’s an old saying - “Quality, Cost, Time: Choose Any Two.” – but we’d rather not have to choose! Our core philosophy at Image 4 is to deliver to the highest standards of Quality. Cost, or budgets, tend to be fixed. That leaves Time as our internal variable. The challenge is, we’re all pressed for time and often feel like we don’t have the...

Home Improvement as a Proxy for Human Focused Design: 3Fs and an E

Home Improvement as a Proxy for Human Focused Design: 3Fs and an E I’m in the depths of remodeling my 1930’s Bungalow bathroom. “Wait!” I hear you say. “What does a bathroom have to do with branded environments?” I’ve noticed over the past several weeks while steeped in the renovation project, that they both depend on the 3F’s of dimensional design: Form, Fit and Function. Designers embrace all three of these elements to create a place or object that feels right, behaves as it should and is easy to live or work with. The 3F’s, when optimized, deliver the holy grail of “Human Focused Design”. Human Focused Design sits squarely...

Customer Experience Has Massive Impact on Banking Providers’ Bottom Line

Image 4's Insight
In a study from Kantar, it was found that financial institutions that lead in customer experience (CX) have a higher recommendation rate, a higher share of deposits, and a greater likelihood that customers will increase their portfolio of new products and services from their bank. Read more to learn the five key takeaways to an improved experience in banking.


Article Excerpt:

Research reveals that customer experience leaders who match their experience with their brand promise realize huge benefits.

Introducing the Office Design Trends of 2019 and Beyond

Image 4's Insight
A new and exciting office space can play an important role in attracting the best talent. Whether it’s through biophilic design, seamlessly blending the old and the new, or so-called “free-range” cohabitation spaces, businesses are embracing the latest trends in office design. What can you do to be on trend in 2019?


Article Excerpt:

Office design plays an integral role in the success of a business, and with each passing year, new technologies are implemented and new trends are adopted that push office design trends into the future while still acknowledging past design. With this in mind, we present to you the office design trends of 2019.

Fast-Food Restaurants Serve Rebranding Lessons to Banks and Credit Unions

Image 4's Insight
A rule of thumb in the fast food industry is to revamp the look and feel of a restaurant every seven years. They have learned that when they remodel, people choose to dine-in, they stay longer and chat, and they spend more. Banks would do well to learn from this model. A branch redesign will draw people in, and a fresh and inviting new environment creates an opportunity for engagement. It is no longer about transactions—it’s about interactions and meaningful encounters.


Article Excerpt:

Does your old-looking branch send the wrong message to consumers about your brand?

Design Forecast – 5 Indicators That Retailers Are Selling Experiences Over Products

Image 4's Insight
“Retail is no longer about products; it’s about the relationship between a brand and its audience.” Creating a consistent experience across channels, using data to make that experience authentic for the consumer and recognizing the need for an engaging physical space allow retailers to harness the power of the brand for long term success. Read more about how you can transform your retail space to give customers a unique and personalized experience.


Article Excerpt:

Retail is no longer about products; it’s about the relationship between a brand and its audience.

No Matter the Industry, It’s Now All About Customer Experience

The Image 4  team has just returned from FutureBranches conference. While the conference focuses on financial service marketing, the topic of Customer Experience was foremost throughout the conference. And certainly, creating and managing a Customer Experience (CX) is not limited to financial services! In a commodity-focused world, price and product are no longer strong competitive determiners. The single most effective sales development tool is Customer Experience. How a customer feels about your brands, business and staff can make or break your business. Social media, including Yelp, Facebook, and LinkedIn, all provide a platform for near-immediate customer review of their interaction...

Trade Show Games: 5 Elements of Success

Image 4's Insight
Whether it’s to capture leads, increase traffic, or simply generate excitement, adding game play to your exhibit space can help cut through the drudgery of yet another trade show and draw your target audience’s attention. To use this strategy effectively, however, you need to know your audience: do they like drama or are they more subdued? Do they prefer games of chance or ones that show off their knowledge? Play your hand right and you can create a truly memorable brand experience!


Article Excerpt:

Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless tra…