It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

There’s more to the open office than headlines suggest

Image 4's Insight
When the Harvard Business Review released a study that called into question the idea that open office spaces lead to more effective collaboration, the designers at Perkins + Will had some questions of their own. Their conclusion: it’s not strictly a matter of “open” v. “closed” design concepts, but rather finding the right balance based on your own company culture.


Article Excerpt:

Last week, my inbox brimmed with breathless inquiries from clients and colleagues wanting to know: Had I read the latest workplace research?

What Does the Future of Customer Experience Look Like?

Image 4's Insight
How is the Customer Experience evolving? Does it mean offering more options? Quicker delivery? Faster checkout? All of the above? For retail, it means a solution-oriented environment rather than a sales environment, one where the retailer looks at what individuals need and how the company can help them buy. Read more about how AR, VR and AI are helping shape the CX of tomorrow.


Article Excerpt:

We looked at 10 industries to find out how CX is evolving. What we found: More technology, more speed and higher expectations will force companies to evolve or be left behind.  

UFI’s 5 Trends to Watch in 2019 | TSNN Trade Show News

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Whether it’s “festivalization”, the way in which we handle the data we collect, or the globalization of the trade show industry, these are but some of the trends we’re following for 2019. Read more from Kai Hattendorf, CEO of UFI, The Global Association of the Exhibition Industry, on what to watch for next year. And while trends might be interesting to follow, he also cautions us not to forget about the basics, listing 5 factors you need to get right in order to please trade show visitors.


Article Excerpt:

2018 has become a memorable year for the exhibition and business events industry around the world – with much of the attention on M&A, on changing event formats or “festivalisation”, and on a changing global landscape.

Bandwidth on the Run: How to Avoid Wi-Fi Fees – EXHIBITOR magazine

Image 4's Insight

Although we are all used to having access to Wi-Fi wherever we go, the trade show floor is one place we may not be as easily connected as we’d like. There is still some confusion over what exhibitors can and cannot do when it comes to sidestepping the oftentimes costly show-provided Wi-Fi. This author presents four alternatives to help you avoid the exorbitant expense of in-booth internet access.


Article Excerpt:

Sidestep costly show-floor wireless internet access with one of these four alternatives.

The Three Essentials of Bank Marketing: Apps, Branches & CX

Image 4's Insight

Research from Mintel has found that Millennials are more likely than older consumers to interact with their bank or credit union three or more times per month in a variety of settings, including visiting a branch close to their home, using their mobile banking app, and chatting with a customer service representative online. Many large institutions working hard to revitalize the branch experience to include more personalized advice centers, easy parking, drive-up windows, and coffee bars, in others words, making the branch visit an enjoyable part of their customers’ routine."


Article Excerpt:

The Three Essentials of Bank Marketing: Apps, Branches & CX

Timberland Tells an Experiential Story on Urban Greening

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“Experiential marketing allows us to have that one-to-one connection with our consumer and see how they’re responding to our messages,” says Dana Gierka, marketing manager for Timberland. Read more about how the brand engaged with customers around its fall campaign, using a pop-up park, an urban greening project and a pop-up concept store on Fifth Avenue, complete with live birch trees, terrariums, a living green wall and a digital rain room.


Article Excerpt:

Timberland launched three events around its “Born in the woods. Raised in the City” campaign—a pop-up park, an urban greening project and a concept shop.

2019 Small Business Strategic Planning Guide

Image 4's Insight
For many businesses, turning your vision into reality requires a realistic approach, concrete performance goals, and a well-crafted path toward success. Strategic planning takes discipline to execute consistently and can be a daunting undertaking. We found this easy to read-and-apply primer from Infusionsoft which lays out all the tools we were taught for our MBA, but in a simpler form. We hope you find it valuable!


Article Excerpt:

Learn a comprehensive, tried-and-true process to planning your business strategy for 2019 with our complete guide.

At Insurance Company Argo Group’s New York Office, TPG Proves Good Design Is the Best Policy

Image 4's Insight

Corporate interiors are continuing to evolve from stuffy, close, airless spaces to open, airy and inviting ones. The new New York offices of insurance provider Argo Group show off a bold, modular interior that emphasizes face-to-face collaboration and human interaction. One area, dubbed the collaboration zone, features an open skylit space, sectional sofas and lounge chairs that encourage employees to get together for work or play.


Article Excerpt:

At insurance company Argo Group’s New York office, TPG proves good design is the best policy.

Simplifying Supergraphics In Healthcare Environments

Image 4's Insight

Supergraphics are an exciting way to express the overall aesthetic of a project and create an engaging environment. From different printing methods and substrates, to selecting the art and keeping within budget, designers need to understand what factors to consider when specifying supergraphics, particularly in a healthcare setting. This article provides a useful primer for including this powerful addition in any project."


Article Excerpt:

To make the most of these wow factors, it’s important to understand the printing methods, materials, and costs that must be managed.