It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Newington, CT: Image 4 Wins Gold at Financial Marketing Awards

Environmental Design and Marketing firm Image 4 was recognized at the 2015 Financial Marketing Awards for their accomplishments in branch experience, decor and merchandising design and production.

Coordinated by Agility Resources, the Financial Marketing Awards of New England recognized Image 4 with NES Group for their design and production of the brand and environmental décor package for the Albany, NY corporate headquarters and branch of CAPCOM Federal Credit Union.

FMA judges in the PennJerDel Bank Marketing Association commented on the innovative space planning and fresh environmental graphic design, as well as the effective embedded technology applications and “kids area”.

“Image 4 and our design build partners DRL Architects and NES Group are pleased and honored to be recognized for our work on these projects”, said Image 4 V.P. of Operations Elizabeth Hummel, “We are at our best when working with collaborative and innovative institutions such as CAPCOM.”

Bedford, NH: Image 4 Named Retail Brand Development Agency for Primary Bank Start Up

Image 4 will provide an integrated program of creative content, brand and merchandising design and production to New Hampshire’s newest commercial bank.

“Primary Bank is launching in a tight market and has a unique value to be communicated” commented Jeff Baker, President of Image 4, “The environmental branding team at Image 4 is very excited to engage with Primary’s team in the foundational work to develop and present the value of this new brand”

Bill Greiner, Chairman of the Board of Primary Bank, commented, ““There aren’t as many banking options out there for small business owners. We are going to help meet their needs, so that they can grow and New Hampshire’s economy along with them. It’s an investment in local businesses as well as our state.”

About Primary Bank

Primary Bank is first new bank in New Hampshire in seven years. Primary Bank has exceeded its startup capital goal of $25 million by over $2 million. The Bank intends to offer loans in markets under $20 million.

Primary Bank will open for business on July 28 with a grand opening scheduled for July 31.

For more information visit www.primarybanknh.com

 

Skokie, IL: Image 4 Recognized as one of Top 50 Retail Design Firms for Third Year

Image 4 ranks 39 in the list Rankings by Design Fees derived from total retail design fees shared by participating companies, and delivered a nationally strong showing in the Square Feet Delivered ranking.

Each listing includes the firm’s contact information and notable projects completed in 2014. To see the full table, visit page 28 of the May issue.
About VM+SD

Twenty three years and still going strong, the VM+SD Retail Design Firm Resource Guide offers you the latest comprehensive list of designers and firms to call upon for all those projects in the pipeline. International submissions this year took a dip while domestic and North American entrants were up slightly – more firms from the U.S. and Canada are fulfilling the need for renovations and prototype roll-outs compared to last year. International firms, from Croatia to India to Mexico, remain industry staples.

Boston, MA: Elizabeth Hummel of Image 4 named to RDI Boston Chapter BOD

Image 4’s Vice President of Operations Elizabeth Hummel has been named to the Board of Directors of the Boston Chapter of the Retail Design Institute.

“I’m honored to be engaging with my regional design colleagues and supporting the mission of the Retail Design Institute both locally and internationally”, said Liz, “Retail design is evolving rapidly and our firm’s exposure to best practices supports our growth as well as that of our clients”.

Liz will join the Association to engage in marketing and membership development, as well as supporting the Boston Chapter in their day to day initiatives.

About Retail Design Institute

The New England Chapter of the Retail Design Institute includes area professionals dedicated to designing and building retail environments.  Members include retailers, architects, interior designers, contractors, educators and suppliers to the industry.  We hold six to eight events each year that provide educational information and stress-free networking at a variety of New England locations.  We post the event dates and information as they are planned, so please visit the New England Chapter events page often for the latest updates.

For more information on RDI International visit https://www.retaildesigninstitute.org/

 

Skokie, IL: Image 4 Exhibit Marketing sponsors Exhibit Industry Research Project

The Center for Exhibition Industry Research (CEIR) announced the release of its latest report, The Marketing Spend Decision. This study profiles marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors.

“This report offers exhibitors an invaluable tool to determine whether their marketing expenditures, objectives for exhibiting and success metrics align with industry norms,” noted CEIR President and CEO Brian Casey, CEM. “The results of this study affirm the enduring value of business-to-business exhibitions.”

“CEIR is the go-to resource for exhibition industry research,” said EDPA Executive Director Jeff Provost. “This particular report is of high value to exhibitors, suppliers and exhibition organizers. EDPA along with its six member co-sponsor companies is pleased to provide the funding to make this vital research possible.”

This survey is co-sponsored by EDPA and 6 member companies who joined them in supporting this vital industry research. Thank you to Classic Exhibits, CORT, Group Delphi, Hamilton, Image 4 and Mirror Show Management.

About CEIR

Since 1978, CEIR has been highlighting the importance of exhibitions in today’s business environment. Our goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.

If you are associated, in any way, with the exhibition industry, CEIR can help!

Research
CEIR houses the world’s largest collection of primary, exhibition-related research studies. Hundreds of reports are available to help you better understand the world of face-to-face marketing.

Information
As the industry authority, we produce several publications and educational sessions that keep you informed of the latest experiences and trends within the industry.

Mission Statement
CEIR provides industry-leading research on the North American exhibitions and events industry globally which optimizes performance, increases engagement, and addresses emerging customer needs.

About EDPA

The Exhibit Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry.

Its purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. In addition to providing regional industry education programs through its six chapters, EDPA organizes one annual meeting, tradeshow and golf tournament in a resort location for industry members and their suppliers. EDPA holds quarterly board meetings, publishes a printed quarterly newsletter, monthly electronic newsletter and membership directory. EDPA also hosts several industry awards, educational surveys and supports the EDPA Foundation.

 

Norwalk, CT: Image 4 Recognized as TOP 50 Fabricator

Image 4 has been recognized as one of the Top 50 Exhibit and Experiential Fabricators in the United States by Event Marketer Magazine.  http://tinyurl.com/nz3xgk6

Annually, Event Marketer invites exhibit and experiential fabricators to submit projects for review by an independent judging group. Criteria include scope of projects, scale of business, reach of programs, and client satisfaction.

“We are honored to be recognized by the Event Industry’s premiere journal through one of the most strenuous award programs,” says Jeff Baker, Image 4 President, “The recognition reflects on our tremendously talented and dedicated team here at Image 4.”

About Image 4

Image 4 is an international-scope, award-winning environmental and experiential design agency. Our integrated marketing-design approach creates branded, experiential environments that connect with customers, ennervate employees, and deliver sales opportunities.

 

About Event Marketer

Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing–including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events. It has become the world’s most respected provider of content for the event and trade show category.

Nashua, NH: Image 4 named Trade Show Marketing Agency by Greenerd Press

Greenerd Press of Nashua, NH has named Image 4 as its Trade Show Marketing Agency.

Image 4 will provide an integrated program of creative content, demand generation services, exhibit design and management and marketing consulting to the 127-year old manufacturer of arbor and hydraulic presses.

“This appointment builds on our 15-year support of Greenerd’s trade show sales program” comments Jeff Baker, President of Image 4, “and we are thrilled to support Greenerd in taking the next steps in their aggressive sales development strategy.”

About Image 4

Image 4 is recognized as one of Top 50 Exhibit Design and Marketing firms in America. Image 4 designs and fabricates trade show displays and event programs for traditional and high-tech manufacturering companies across North America. For more information on Image 4 Trade Show Marketing, visit www.events.Image4.com

About Greenerd Press

Greenerd Press & Machine Co. is a leading supplier of hydraulic press solutions with product capability to 40,000 tons, bed sizes exceeding 240″ (6100 mm), and styles ranging from gap frame and straight-side to die-spotting and forging presses. Greenerd brings decades of hydraulic press design experience to each project, assuring perfect solutions to your most pressing fabrication and production challenges.

Greenerd offers an extensive line of Pre-Engineered Hydraulic Presses in sizes and configurations to 10,000 tons, and creates custom-engineered solutions for both stand-alone units and integrated production lines.

For more information on Greenerd Press, visit www.greenerd.com

 

Framingham, MA: Image 4 Recognized at New England Financial Marketing Awards

Branch Design and Marketing firm Image 4 was recognized at the 2015 New England Financial Marketing Association’s annual awards for their accomplishments in branch experience, decor and merchandising design and production.

NEFMA recognized Image 4 for their production of St. Mary’s Credit Union branch with N.E.S. Construction in Westborough, MA; Dean Bank’s branch refresh with N.E.S. Construction and Pannos-Winzeler Design; and Greenwood Credit Union branch rebuild with N.E.S. Construction.

NEFMA judges commented on the innovative and fresh space planning and environmental graphic design, as well as the effective embedded merchandising applications.

“Image 4 and our partners are pleased and honored to be recognized for our work on these projects”, said Image 4 V.P. of Operations Elizabeth Hummel, “We are at our best when working with collaborative and innovative institutions such as these.”

About New England Financial Marketing Association

First chartered in 1970 by the Bank Marketing Association, NEFMA continues a tradition of more than 35 years of providing information, training and education to those involved in financial services marketing.

NEFMA today is an independent association with a diverse membership of approximately 300 New England financial marketing executives from banks, credit unions and financial service companies.

Membership in NEFMA involves membership on a regional basis with hundreds of marketing professionals. Events and Programs are planned to offer educational and networking opportunities for the personal and professional development of NEFMA members.

For more information on New England Financial Marketing Association,  visit www.nefma.org

About Image 4

It’s About the Experience(sm)

Image 4 is an international-scope, award-winning environmental and experiential design agency. Our integrated marketing-design approach creates branded, experiential environments that connect with customers, ennervate employees, and deliver sales opportunities.

For more information on Image 4, visit www.Image4.com

 

Dover, NH: Image 4 named Trade Show Marketing Agency by VXi Blue Parrot

Image 4 of Manchester, NH will provide an integrated program of creative content, demand generation services, exhibit design and management and marketing consulting to the manufacturer and marketer of best-in-class headset solutions. Initial projects will release for the Consumer Electronics Show in Las Vegas, January 2, 2015.

“VXi is a world class New Hampshire manufacturer, and we are thrilled to support their growth in both the consumer and reseller channels” comments Jeff Baker, President of Image 4.

About VXi

Since 1989, VXi Corporation’s best-in-class headset solutions have been helping customers communicate clearly, consistently and naturally. Designed for all-day comfort in the workplace, VXi headsets meet the highest global standards for reliability, durability and overall product quality. As a result, VXi is known around the world for delivering value, excellence and innovation to contact centers, offices and mobile professionals.

Today, as a leading manufacturer of telephone headset products, VXi continues to develop new, productivity-enhancing methods for integrating voice with emerging technologies.

Headquartered in Dover, New Hampshire, VXi is an ISO 9001-2008 certified manufacturer. Our products are sold and supported through a global network of VXi distributors and resellers. http://www.vxicorp.com