This excellent overview of how we’re returning to trade show marketing highlights a number of trends and audience behaviors, as well as parsing some of the increased costs we’re seeing around getting to and from a show. Image 4 is in the vanguard of exhibit marketing firms helping to present our clients “face-to-face” as well […]
This excellent blog post from one of our go-to flooring suppliers hits all the design notes for today’s retail spaces. From connecting with your customer at the “speed of digital” to making the space welcoming and comfortable, retail design trends are reflecting our experiences in our homes over the past 24 months, yet with added […]
In this data-loaded article, one thing jumps out – customers are both willing to pay for, and expect, your institution to deliver personalized advice and product recommendations. And though the branch count may diminish by 20%, the remaining locations will be ever more important in delivering the experience required to prevent customer migration to Fintech […]
Manchester, NH – 14 March, 2022 – Image 4 has been recognized as a 2021 NEFMA (New England Financial Marketing Association) award winner in the category of Best Branch Brand Design for its Members First Credit Union Brand Design. An independent panel of judges selected the most creative, innovative, and successful campaigns among financial marketers […]
Image 4’s Experiential research shows that people will utilize the method that matches their expectation of “friction” in a transaction. Picking up the phone may be more “friction” than a text, but then again, maybe not if you need to have a complex conversation. And Zoom may be higher friction than a simple call. Maybe […]
“May you live in interesting times”…the traditional Chinese curse. And times certainly have gotten more interesting as we watch Russia attempt to re-write the post-WWII order. For marketers, it means a new level of uncertainty. Covid may be evolving to a point where we can societally manage the risk of infection. Tradeshows and Events had […]
Ten industry insiders share their predictions on what’s in store for the upcoming year in trade shows and other events. Many attendees are optimistic about the return to face-to-face which hopefully points to a strong recovery in 2022. While some still see “virtual wrap-around” and hybrid events, others see the demand for face-to-face growing. Coming […]
Standing out in the crowded universe of online retail can be a challenge so many brands are turning to cutting edge customer experiences as a point of differentiation. One possibility is the new augmented reality experience offered by Shopify, which could also have applications in the real world, at events, trade shows, pop-up stores, or […]
“Serving specific community niches, better integrating data and striking the right balance between digital and human service are among the strategic routes that take CX from being a synonym for good service to a true competitive differentiator.” If customer experience is not at the top of your list, it should be: Here then is a […]