Image 4's Insight

McKinsey estimates that by 2025, the potential economic impact of the Internet of Things (IoT) in retail could be anywhere from $410 billion to $1.2 trillion annually. But introducing IoT to the store requires a lot of time and resources. So before you begin investing in automated checkouts, smart customer-relationship management, robotics, in-store personalized promotions and more, here are five questions you need to ask yourself to ensure your business is ready.

Article Excerpt:
The Internet of Things isn't a strategy on its own, writes SoftBank Robotics' Kass Dawson. It's a means to accomplishing an end.

Image 4's Insight

Thanks to apps like Snapchat and Pokémon GO, consumers are becoming increasingly comfortable with augmented reality. So the question is no longer if brands will find a way to seamlessly incorporate AR into their events, but how. This article shows you five ways to leverage augmented reality to elevate live experiences: showcasing cutting-edge products, boosting fan engagement, enhancing live performances, eliminating pain points, and reaching new audiences.

Article Excerpt:
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.

Image 4's Insight

As research from Barclaycard shows, brand experience is becoming more important than price and more than 50% of consumers would rather spend money on entertainment than material items. If consumers are looking for “surprise and delight”, why are only a quarter of businesses focused on matching customer expectations in the experience-driven economy?

Article Excerpt:
Research from Barclaycard reveals over half of consumers would rather spend money on entertainment and events than material items.

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For more than 125 years, Johnson & Johnson has advanced the health and well-being of women, children and families around the world. See how the company is reinvesting in its history by developing a cutting-edge virtual museum and also renovating the Johnson & Johnson Museum located on its campus in New Brunswick, New Jersey.

Article Excerpt:
Video: The Johnson & Johnson MuseumFor more than 125 years, Johnson & Johnson has advanced the health and well-being of women, children and families around the world. We are reinvesting in our history by developing a cutting-edge virtual museum while also renovating the Johnson & Johnson Museum located on our campus in New Brunswick, New Jersey

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Over the years, Nesquik, the 70-year-old chocolate milk brand has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. See how the brand activated a weeklong anniversary pop-up experience, the Nesquik Milk Stop, highlight its expanded portfolio while celebrating its roots. Rich with Instagrammable moments and sweet treats, the experience served as Nesquik’s first full-fledged foray into experiential marketing.

Article Excerpt:
To highlight its expanded portfolio while celebrating its roots, the brand activated a weeklong anniversary pop-up experience dubbed the Nesquik Milk Stop.

Image 4's Insight
Whether you are in the “omnichannel” or “mobile-first” camp, this article discusses why the approach you choose could have far reaching implications for the success or failure of your bank.  As the author points out, being proactive and intentional will place you light years ahead of the bank that sits back and lets the future happen.

Article Excerpt:
Branch transformation often looks at omnichannel or mobile-first. Either way, banks need to be proactive and have intent in their decision.

Image 4's Insight

A new study shows how marketers can use the power of music to capture the emotion quotient to connect with people instead of just connecting to people. Exclusive research from Live Nation on “The Power of Live” takes a comprehensive look at the attitudes and actions of three generations of music fans and what brands can do to connect with them. Across Gen Z, millennials and Gen X, music remains a major cultural marker that fulfills a desire for a true human connection.

Article Excerpt:
Exclusive research from Live Nation looks at the attitudes and actions of music fans and what brands can do to connect with them.