It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Simplifying Supergraphics In Healthcare Environments

Image 4's Insight

Supergraphics are an exciting way to express the overall aesthetic of a project and create an engaging environment. From different printing methods and substrates, to selecting the art and keeping within budget, designers need to understand what factors to consider when specifying supergraphics, particularly in a healthcare setting. This article provides a useful primer for including this powerful addition in any project."


Article Excerpt:

To make the most of these wow factors, it’s important to understand the printing methods, materials, and costs that must be managed.

RH doubles down on experiential brick-and-mortar retail—and hospitality

Image 4's Insight

“While most in our industry are closing or downsizing stores, we remain committed to our quest of revolutionizing physical retailing,” Gary Friedman, CEO, of RH. The company is sparing no expense to build signature stores that now include hospitality elements such as a coffee bar and a sophisticated restaurant, and plans to enter the hotel market next year to bring the full RH experience to customers, one that simply cannot be replicated online.


Article Excerpt:

Not every retailer includes a quote from a Robert Frost poem in its quarterly financials. But RH (formerly Restoration Hardware) is not your average retailer.

Financial Institutions Failing To Humanize Digital Banking Experiences

Image 4's Insight

In the Digital Banking Report edition, entitled, “Humanizing the Digital Banking Experience,” more than 200 financial institutions globally showed that, while having good intent, most are falling woefully short of what the consumer really wants from financial interactions. Organizations neglect to take into account that how a customer feels about an interaction has the greatest impact on loyalty and tend to ignore consumer emotions across the board, a particularly during digital experiences."


Article Excerpt:

Banks and credit unions must go beyond ease and simplicity in delivering digital banking services, humanizing the engagement process.

The Finer Things – EXHIBITOR magazine

Image 4's Insight

A word of caution: Don’t overlook the fine print when it comes to trade show exhibitor manuals. Understanding IAEE Guidelines, union rules and other often overlooked aspects of a trade show is critical to avoiding costly mistakes. Not all shows are the same, but if you hang up your own signs or peel the backing off your hook-and-loop fasteners yourself, you could be in big trouble!


Article Excerpt:

Avoid costly missed deadlines and last-minute budget busters by paying attention to the lesser-known rules and provisions found in the fine print of most exhibitor services manuals.

Making Bold Moves In Healthcare Aesthetics

Image 4's Insight

The aesthetics of healthcare facilities have evolved significantly in recent years, as owners look to design as yet another way to differentiate themselves in the competitive landscape. “Health systems are considering ways to strengthen brand identity across multiple locations and how to attract patients,” says Carolyn BaRoss, principal and firm-wide healthcare interior design director for Perkins+Will (New York). “A philosophy and approach for how patients and visitors experience the institution, [...] can also create a consistent and recognizable identity.”


Article Excerpt:

Client demand for visual branding and growing product options are inspiring a redefinition of healthcare aesthetics.

5 questions for retailers before going ‘Internet of Things’

Image 4's Insight

McKinsey estimates that by 2025, the potential economic impact of the Internet of Things (IoT) in retail could be anywhere from $410 billion to $1.2 trillion annually. But introducing IoT to the store requires a lot of time and resources. So before you begin investing in automated checkouts, smart customer-relationship management, robotics, in-store personalized promotions and more, here are five questions you need to ask yourself to ensure your business is ready.


Article Excerpt:

The Internet of Things isn't a strategy on its own, writes SoftBank Robotics' Kass Dawson. It's a means to accomplishing an end.

Five Ways to Elevate Events With Augmented Reality

Image 4's Insight

Thanks to apps like Snapchat and Pokémon GO, consumers are becoming increasingly comfortable with augmented reality. So the question is no longer if brands will find a way to seamlessly incorporate AR into their events, but how. This article shows you five ways to leverage augmented reality to elevate live experiences: showcasing cutting-edge products, boosting fan engagement, enhancing live performances, eliminating pain points, and reaching new audiences.


Article Excerpt:

Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.

Experience economy grows as consumers seek out memories in favour of material possessions

Image 4's Insight

As research from Barclaycard shows, brand experience is becoming more important than price and more than 50% of consumers would rather spend money on entertainment than material items. If consumers are looking for “surprise and delight”, why are only a quarter of businesses focused on matching customer expectations in the experience-driven economy?


Article Excerpt:

Research from Barclaycard reveals over half of consumers would rather spend money on entertainment and events than material items.

Giving Back to Help Shape the Future of Our Industries

Many professionals are lucky enough to be recognized, at some point in their career, for their years of hard work and the expertise they’ve developed. To be given the opportunity to take that one step further, in the form of giving back to our colleagues and industry professionals, is truly special and rewarding. Image 4 has been triple-blessed this year: not only did we receive two Fab50 awards in 2018 (which now makes a total of 6), our senior leadership team has also been asked to engage with our industry peers by sharing our thought-leadership in two important and distinct roles....