3 Ways 5G Will Be a Game Changer for Small Businesses

By Image 4, posted on March 10, 2022

Image 4’s Experiential research shows that people will utilize the method that matches their expectation of “friction” in a transaction. Picking up the phone may be more “friction” than a text, but then again, maybe not if you need to have a complex conversation. And Zoom may be higher friction than a simple call. Maybe a new phrase is brewing, “Another Zoom that could have been a call…” 

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