It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Fore! Inside The Google Home Mini Golf Pop-up Experience

Image 4's Insight

Google wants you to know that their Google Home products can help you navigate many of life’s little obstacles, and they’ve created a mini-golf course to demonstrate its abilities. Over the last two years we’ve seen Google going in for more experiential engagement with consumers - highlighting product integration with family-friendly activations.


Article Excerpt:

The Google Home Mini was designed to simplify daily tasks for consumers, so to illustrate its use cases, the brand activated mini golf course pop-ups.

It Ain’t Bragging If You Can Do It…

It Ain’t Bragging If You Can Do It….Years ago, one of our customers had this as their brand positioning statement. They were in a highly competitive industry and had enjoyed tremendous success. Both the company and its clients valued success and winning. The brand positioning aligned the values of the company with prospects and customers, resulting in loyal brand ambassadors. We don’t often blow our own horn at Image 4 — we prefer our clients’ success to speak for us. However, we are very happy to share with you that we’ve just earned our fifth and sixth Fab50 Awards in...

How to Make Your Itsy-Bitsy Company Look Like a Really BIG Company

Image 4's Insight

No matter what size they are IRL, every company can look “bigger” by employing specific strategies online that can help ensure that the right people are finding them. When it comes to getting attention from prospective customers, Tim Patterson says: What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?


Article Excerpt:

Let's say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?

Banks and Credit Unions Still Love Branches (And Here’s Why)

Image 4's Insight

Bank branches aren’t going anywhere - they still get the majority of all high-value interactions. Learn more about what leaders in the banking industry think about branches, digital channels, and the relationship between them.


Article Excerpt:

Here's what executives and experts in the banking industry have to say about branches, digital channels, and the relationship between them.

Before There Are Appealing Workplaces, There Are Workplace Designers

Image 4's Insight

Successful workplace design can make all the difference when companies are on campaign to recruit highly-sought after staff. Employers are making the connection when it comes to investing in their location, layout, and amenities.


Article Excerpt:

The way a workplace is designed can have a huge impact on the efficiency of the organization filling that space—and its appeal to current and future talent.

Image 4 Is Recognized by Event Marketer as a Top Exhibit Design Firm for 5th Consecutive Year

Company honored for its groundbreaking work on the King Tut exhibit and the Casa Systems, Inc. trade show exhibit Image 4, the leader in 3D experiential brand design, is pleased to announce that it was named to Event Marketer’s prestigious FAB 50 2018 list, which recognizes the top 50 design firms serving the event and trade show industry. Image 4 was honored for its work on two innovative projects: Custom designing and fabricating the gift shop for the world-traveling “King Tut: Treasures of the Golden Pharaoh” exhibition, timed to the upcoming 100th anniversary of the discovery of Tut’s tomb. Through...

In the Digital Era, Barneys New York Might Have Created the Blueprint for Reaching Millennial Shoppers

Image 4's Insight

“Barneys is paying more attention to the kids and to the youth and making [shopping] an even more tangible experience,” Obiwuru told me. “They’re actually bridging a connection with the consumer and saying, ‘It’s not just about the money. We want to actually connect with you.’ ”


Article Excerpt:

p>Connection. Making a connection. That’s what we appear to be seeking in 2018, and that’s not always something retailers are able to accomplish using an app or a website. For bricks-and-mortar brands, maintaining a bond with shoppers is the holy grail in the digital age.

Tactile Activities – EXHIBITOR magazine

Image 4's Insight

We’re always looking for great tactile activities that will create powerful engagement and return on our clients’ marketing efforts. Check out this Trend of the Month video from Exhibitor Online.


Article Excerpt:

Tactile activities have the power to increase memorability and develop deeper connections with consumers.

New Study Proves Digital Banking Channels Aren’t Killing Branches

Image 4's Insight

With adoption rates for digital banking solutions skyrocketing, one question continues to vex bankers worldwide: Why do people still use branches?


Article Excerpt:

Many banks and credit unions incorrectly assume that consumers want to do all their banking digitally — that they would never visit branches again if only the experience in online and mobile channels was better. But new research proves that's not true.

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