It’s About the Experience® Blog
Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.
Wayfinding at Work – Place, Brand and Context
Image 4's Insight
Workplace wayfinding has a unique triple mission — not only does it need to guide visitors and employees through complex spaces, it must also create a strong sense of place and support the brand. Read this interview with Joe Lawton and Ellen Bean Spurlock of Media Objectives to learn more about achieving balance in branding workplace wayfinding.
Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You’ll want to be there!
Physical stores are ‘critical’ no matter where consumers choose to shop, Kohl’s CEO says
Image 4's Insight
Get the new year’s forecast for retail trends and learn why physical stores still mean business.
Jim Cramer sat down with Kohl’s CEO Kevin Mansell, who discussed his company’s partnership with Amazon and his outlook on retail.
Info-Based Tips to Improve Lead Management
Image 4's Insight
Make hard data your friend in 2018. This article outlines strategies to help you benchmark your efforts and improve your organization’s management to improve lead follow-up and increase your conversion rates.
Lead acquisition is the primary reason most companies invest in exhibit marketing. To help you benchmark your efforts and improve your organization’s management of these critical assets, here are eight tips to improve lead follow-up and ultimately increase your conversion rates.
Image 4 Celebrates 30 Years, Unveils New Website
Manchester, N.H. – Jan. 8, 2017. Image 4, the leader in 3D experiential brand design, is pleased to celebrate the company’s 30th year of bringing brands to life. Since 1987, Image 4 has helped companies of all sizes tell stories, showcase products, and engage customers in environments that invite interaction and embody all a brand has to offer. Through authentic brand engagement, customers become devoted brand advocates, increasing membership, sales and brand connections.
To share 30 years of thought-leadership, and show how Image 4 brings brands to life, the company has launched a new website and educational blog (www.image4.com).
In today’s digital world, businesses across industries struggle to effectively connect with customers. The ability to shop for nearly anything online has eroded the traditional brand loyalty that businesses rely on to cultivate repeat customers. Customer interaction in physical spaces is precious and Image 4 focuses on helping brands to engage in meaningful conversations with customers to build long-term customer relationships and brand in the 3-D physical world.
Financial institutions have contracted with Image 4 to help create brand affinity by transforming traditional transactional branch environments to become more efficient and to integrate online and personal banking experiences. Corporations across the country have asked Image 4 to transform their locations to showcase their values, connect with customers, and even enhance employee and customer engagement and satisfaction. Retailers have engaged Image 4 to help them drive sales through updated flagship locations and engaging pop-up shops or store-in-stores. Further, companies who develop sales through “face-to-face” marketing at trade shows and events have reduced the time to purchase and connected more effectively with prospects in exhibit environments optimized by Image 4.
“When CASA Systems wanted to enhance our brand image, profile and customer perceptions and also make the company stand out for the quality of its innovative products, we turned to the team at Image 4,” said Karin Quatrale, Global Events Marketing Manager at CASA Systems, a leading provider of fixed, mobile, optical and Wi-Fi network solutions. …From the booth design and production, to graphics delivery, to logistics and the finished product; working with the Image 4 team has been a smooth and easy process. Every step of the way, the Image 4 team performed exceptionally and I really appreciate their attention to detail.”
“From concept and design to fabrication and implementation, Image 4 draws from 30 years of industry lessons to build brand environments that will engage customers today and in the future,” said Jeff Baker, President and CEO of Image 4. “We’re proud to be recognized as a top-tier Environmental Design and Marketing firm and hope that sharing some of what we’ve learned over 30 years of practice will help our clients grow their businesses.”
Learn more about how Image 4 can bring your brand to life at www.image4.com.
Image 4 Garners Fifth Consecutive FAB50 Award
Image 4 is pleased to be recognized for the fifth consecutive year as one of the top 50 Exhibit Design firms in America.
The adjudicated competition, created and managed by Event Marketer Magazine, selects the top 50 exhibit designs from hundreds submitted to the annual event. Image 4 presented a full-custom design/build for their client Advanced Instruments of Norwood, MA.
“To say it’s an exciting time to be a fabricator is an understatement.” says Rachel Boucher, Managing Editor of Event Marketer, “In an industry that keeps pushing the bar higher…these 50 firms clearly stand out.”
“I’m thrilled to represent our world-class team.” commented Image 4 CEO Jeff Baker, “To again stand in such a peer group is an honor, and recognition of our group of amazing craftspeople.”
About Event Marketer
Event Marketer is the Event and Exhibit industry’s “go-to” information resource, offering research, education and case studies of the finest in event marketing today. A publication of Access Intelligence, Event Marketer is headquartered in Norwalk, CT.
For more information, visit eventmarketer.com
About Image 4
It’s About the Experience®
Headquartered in Manchester, NH, Image 4 is an international-scope, award-winning environmental and experiential design agency. Our “Human-centric” design approach creates branded, experiential environments that connect with customers, energize employees, and enhance business development opportunities.
For more information on Image 4, visit www.Image4.com
Trade show exhibitor tips: Get the most out of your exhibiting experience
Image 4's Insight
If done right, Trade Shows can be great lead generators delivering very competitive cost-per-lead stats. They key: planning, planning, planning. This article is a good primer.
Deciding to exhibit can cost your company a lot of money, resources and time. Planing can help you get the most out of your trade show experience.
Loudon, NH: Image 4 Helps Launch NE Motorsports Museum
Image 4 Experience Design assisted the team at the North East Motorsports Museum with design, fabrication, graphic production and installation of graphics throughout the 20,000sf museum dedicated to the Motorsports history of New England.
Starting in June of 2016, NE MSM President Dick Berggren and Operations Manager Ray Boissoneault worked with Image 4’s design and fabrication team to develop fixtures, lighting and graphic display elements for the new museum.\
As the collection developed, design and images were adjusted to present the story of performance motor competition in New England.
“As a race driver, I’ve been fascinated and engaged by the cars and the stories of the drivers – often over generations of families”, said Image 4 CEO Jeff Baker, “There are larger and more valuable collections, but none that present the breadth of competitive driving across history in the way this collection does. This is a wonderful addition to New Hampshire’s cultural resources”.
NE MSM President Dick Berggren, himself a storied race driver and professional sports announcer, commented “Image 4 worked with us to bring this place to life. The visual stories of the cars and racers live alongside the cars themselves and make the musem come alive”.
For more information and visiting schedule, http://www.nemsmuseum.com/
Image 4 named Brand Design Firm for Milford Federal S&L Association
Image 4 Financial Branding will provide an integrated program of creative content, brand and merchandising design, digital content and apps to one of Massachusetts’ oldest mutual associations.
“Milford Federal has a great history and a strong relationship with their communities” commented Jeff Baker, President of Image 4, “The environmental branding team at Image 4 is very excited to engage with Milford Federal’s team in the foundational work to refresh, refine and present the value of this brand”
Milford Federal’s brand and branch update program will begin with the Main office, and will deploy throughout the network in 2017.
About Milford Federal
Milford Federal Savings and Loan Association is a mutual community-oriented thrift. We are committed to providing quality service, encouraging savings, and providing home ownership and other family financial products in the markets of our branches.
Milford Federal Savings and Loan Association offers a full line of services to the community, including all types of savings accounts and certificates, checking accounts, home mortgages and consumer loans. We specialize in owner-occupied home mortgages and remain committed to offering good, sound financial products to residents in Massachusetts, Rhode Island, and Northern Connecticut.
Milford Federal’s history of exceptional customer service makes us one of the area’s most popular banks. Just ask one of our customers.We believe in the importance of being a good corporate citizen and are committed to continually seeking out new ways in which to demonstrate that responsibility, throughout the communities we serve.
For more information visit milfordfederal.com
Manchester, NH: Image 4 Turns 30!
Today, in 1987, Image 4 processed our first roll of film, for Manchester, NH photographer Roland Lemire.
Roland has long retired. Image 4 is no longer a photo lab, and, even with remote staff around the country, we happily still call Manchester, NH our home.
We’re here today thanks to the confidence of so many wonderful clients, and the efforts of over 200 past and present employees. We’re proud to have become an institution in the design industry throughout New England and the U.S., recognized in our markets as a top-tier Environmental Design and Marketing firm.
We look forward to another 30 years of helping our clients grow their businesses!