It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

Marketing From Afar – EXHIBITOR magazine

Image 4's Insight

It’s hard to be thousands of miles away from all of the action, yet still feel accountable for every show-floor success and failure. In this article, exhibit marketing experts offer some great strategies to ensure your long-distance program is a long-term success. At Image 4, we arm our exhibit clients with Event Suite Software, a platform that provides anytime, anywhere access, real time data, and dedicated project assistance 24/7.

Article Excerpt:

How do you pull off a first-rate show when you’re holed up in your cubicle? Exhibit-marketing experts offer tried-and-true strategies to help you manage a successful show from a distance.

Cafes, Lockers and More Small-Business Services: What the Bank of the Future Should Look Like

Image 4's Insight

In the digital era, banks are competing with others companies for their own customers’ relationships. When it comes to creating emotional connection, banks should explore how they can become an extension of small businesses by providing more intuitive services for small business needs. From cafes to meeting rooms, banks need to understand the value in utilizing the branch space beyond transactions and banker-to-customer meetings.

Article Excerpt:

Banks know well they need to evolve their bank branches, but there’s a lot of future in front of them and when it’s time for another refresh, they could focus more on the small business set.

When It Comes to Color, Get Critical

Image 4's Insight

When prospects enter the physical spaces we’ve created for our clients, we take all means necessary to make sure that what they experience is attractive, consistent, and blooming with possibility. Learn more about why we’re so critical about every inch of color. 

Article Excerpt:

How many times have you had digital collateral created only to notice that your logo or another critical color was off? In the exhibit and architectural industry, color matching and color fidelity are of critical importance, but often lack the structured approach that is applied to the other, more controllable aspects of production.  Today, monitors …

Frisch’s unveils remodeled Mainliner, corporate museum: PHOTOS

Image 4's Insight

How to make something old new all over again? In Ohio, Frisch’s Big Boy is making headlines with the reopening of its original restaurant and a corporate museum. Updates like warmer colors with new flooring, lighting, fixtures, artwork and a welcome wall amid familiar elements welcomes lingering and nostalgia.

Article Excerpt:

Frisch’s is making the old new again and celebrating its history with the reopening of its original restaurant and a corporate museum.

The Beauty Boom

Image 4's Insight

The beauty industry is having a moment. Seemingly overnight, a new wave of startups has taken the industry by storm. What techniques are stores like Sephora using to keep the customers coming?

Article Excerpt:

When it comes to retail, there’s a new line up of beauty brands that are leading the way.

When It Comes to Color, Get Critical

How many times have you had digital collateral created only to notice that your logo or another critical color was off? In the exhibit and architectural industry, color matching and color fidelity are of critical importance, but often lack the structured approach that is applied to the other, more controllable aspects of production.  (more…)

Techno Files: Part One – EXHIBITOR magazine

Image 4's Insight

New technologies are transforming the way companies exhibit and connect with attendees. Learn what role augmented reality, chatbots, and biometrics are playing in the twenty-first century trade show landscape.

Article Excerpt:

The first installment of our three-part series on tech tools explores Near Field Communication, tablet PCs, and Radio Frequency Identification.

Becoming a ‘Digital Bank’ More Than Lipstick on a Legacy Pig

Image 4's Insight

When it comes to attracting and retaining customers, banks can’t just pay lip service to digital services. An overhaul of tech infrastructure, legacy processes and internal culture are a must.

Article Excerpt:

Digital transformation in banking is impossible if you don’t overhaul your technology core, change back-office processes, and embrace data analytics.

Convergence Point: Senior Acute Care Design For Hospitals

Image 4's Insight

Each day, more than 10,000 individuals hit the age of 65. These baby boomers are redefining the face of senior living and health care. How can owners and project managers better identify appropriate, senior-friendly designs that will ensure hospital settings are primed for baby boomers’ arrival?

Article Excerpt:

With more patients age 65 and older arriving at hospitals each day, senior living solutions are finding a place in the acute care sector.

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