It’s About the Experience® Blog

Explore Image 4’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our blog here.

5 Best UX Practices to Drive More Conversions on Banking Websites

Image 4's Insight

There is significant opportunity for financial institutions to reevaluate how they position their credit card products online. Learn five ways you can start driving more conversions through UX today.


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New Porsche Studio Opens in Milan

Image 4's Insight

Congratulations to FITCH, who designed the recently opened Porsche studio in Milan, the heart of Italy's fashion empire -- check it out!


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Customers can now test drive Porsche models and shop Porsche Design's selection of wares in the heart of Italy's fashion empire.

Gateway Arch Museum and Visitor Center

Image 4's Insight

Traveling this summer? In all likelihood, you’ll probably stop into a Visitor Center somewhere along the way. We love to see inspired design and architecture come together to create an impactful and educational space such as this new center recently opened in St. Louis, Missouri.


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As part of the winning team for The City + The Arch + The River 2015 international design competition, Cooper Robertson and James Carpenter Design Associates, with Trivers Associates, is designing an expanded and renovated Gateway Arch Museum and Visitor Center. Located at the base of Eero Saarinen’s iconic Gateway Arch within the National Park Service’s Jefferson National Expansion Memorial, the underground Museum has suffered from a lack of visibility and is in need of a more relevant and contemporary narrative. 

How men’s stores are influencing the entire retail sector

Image 4's Insight

Growth in men’s retail worldwide is projected to outpace women’s retail by 2020. Generation Z (today’s teenagers and early 20-somethings) is all about turning traditional gender norms on their heads, even when shopping. Young people are craving social, enriched shopping experiences, creating prime opportunities for retailers who may want to branch out with stand-alone men’s stores and lines.


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The growth in men’s retail worldwide is projected to outpace women’s retail by 2020.

EXHIBITOR Magazine’s 32nd Annual Exhibit Design Awards – EXHIBITOR magazine

Image 4's Insight

From an entrance blanketed by a wall of falling water to a 15-foot pencil, these award-winning exhibits are full of creative invention and wonder. Get inspired!


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Honoring the best trade show exhibit designs in the world.

Are Bank And Credit Union Branches Dying? Or Not?

Image 4's Insight

In recent years, many reports on the financial sector have presented data in a way that might make many believe that bank branches are heaving their final breath. In this article, Ron Shevlin of Cornerstone Advisors breaks down the numbers, and exposes the real trends that branch managers should be responding to.


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For every data point that supports one viewpoint, you can find two that refute it — particularly with respect to the future of bank branches.

When Modular Construction is the Only Way to Assure Program Success

The mandate: to conceive, design, and manufacture the retail shop for a renowned cultural exhibition traveling to four countries (from the US, to France, Britain, and Australia), with the requirement to fully install within six days in spaces we know only by architectural plans and photographs. This is the true essence of “experiential retail” and the type of challenge the Image 4 team lives for. (See more images) (more…)

4 Ways To Build A Movement (Not Just A Brand)

Image 4's Insight

Mamava, a start-up that sells “nursing pods” for offices and public spaces, is an example of a company building a movement on top of a brand. More than just a practical solution to the challenge of nursing in public, Mamava’s aim is to “transform the culture of breastfeeding”. Learn the four ways Mamava is successfully building a movement around their products, and how to apply these takeaways to any business.


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Customers who feel like they are part of something bigger can make the best 'product evangelists'. Learn how Mamava, a start-up selling workplace “nursing pods”, is growing their business by growing a movement.

Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue

Image 4's Insight

Legacy retailers are at a crossroads. But ditching their brick and mortar locations is not the best solution. Smart integration of key digital technologies and physical experience creates the kind of personalized shopping experience that e-commerce cannot comparably replicate. This article offers some prime examples of retailers leading this omni-channel shift.


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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking and there are serious questions about the fundamentals of brands wholly reliant... Continue reading »

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