Business conventions are making a comeback after COVID layoff

By Jeff Baker, posted on December 1, 2021

Imagine: trade shows, business events and conferences attracted more than 1Billion visitors a year pre-Covid! While we may not get back to those levels any time soon (if ever), the trend is looking positive as people are eager to reconnect with clients, colleagues, vendors, and friends they’ve missed for the past two years. However, organizers now know that holding some aspects of the event virtually is not only possible, but also prudent, as health concerns remain and some countries are still (or again) in lockdown. But, as one contributor put it, “The actual art of human interaction has to happen in person.” Read on for how event organizers are adapting to the post-Covid normal as in-person visitors return in increasing numbers.

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