As companies return to face-to-face sales development, Trade Show marketing is part of the mix. However, the cost increases throughout the support industries are threatening the industry as a whole, and skewing corporate ROI metrics for shows. This article reveals some of the “behind the scenes” costs and issues Trade Show Marketers have faced and will need to address in 2022.
Read the full article at: www.chicagocontrarian.com
Category: Curated Content, Events/Exhibits