Digital Banking’s COVID Boom Drives Branch Transformation

By Jeff Baker, posted on December 1, 2021

As our world slowly begins to open up, bank and credit union branches will have a new role to fill: offering vibrant, safe spaces that encourage and support the community. Many people have endured financial or economic hardship as a result of the pandemic and will look to their financial institutions for the support they need to get back on their feet. While digital offerings fulfill the need for convenience, the branch is an opportunity to provide the reassurance of personal contact and face-to-face consultations. This focus on community-oriented support and services is the new lens through which institutions will begin to look at their underlying purpose. If the branch is the “face of the institution” as they say, it might be time for a facelift! Read on to learn about the new role of the branch and for some great examples of Lifestyle Banking from around the world.

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