Trade Shows and events are back! It’s time to budget and plan to maximize your revenue opportunities and control your costs.
Image 4 is here to help you review and revamp your trade show strategy for 2023.
Companies across industries are refocusing trade show efforts – both as attendees and exhibitors – with an eye to maximizing effectiveness, grow revenue, and watch the budget. Your customers are sending fewer attendees, but those that come have a purpose. And alternatives to trade shows – including hybrid-virtual presence, invite-only and “executive” events, technical conferences and road shows – are all viable alternatives to traditional trade show schedules.
Choose Wisely. Increased costs combined with budget cuts may mean you need to adapt your presence or attend fewer events. Image 4 can help you review metrics and projections and make recommendations to most effectively use your resources. Download our Event ROI model here.
Maximize Presence with Great Design. Whether your space is 10×10 or 50×100, great exhibit design, graphics, and digital elements will present a powerful Brand to potential customers. Image 4’s team of experienced exhibit and graphic designers and programmers will bring your brand to life, maximizing your investment and calling attention to your Brand and products.
Expect the Unexpected. Today’s world of supply chain and worker shortages combined with increased costs for materials, shipping, and labor mean you should prepare for some challenges through the show process. Image 4’s 35-year industry experience means we can help you understand, plan for, and avoid problems caused by increased shipping costs, extended timelines for materials and freight, and other potential pitfalls.
Engage With Alternative, In-Depth Sales Experiences. A smaller physical footprint doesn’t have to mean a smaller presence. Give attendees the focused experience they are looking for by hosting private dinners and events, educational seminars, or presentations and in-depth discussions in show-floor suites. Invite your target audience to your booth or events with Image 4’s pre-show marketing services.
Whether you are revamping existing exhibits or re-defining your presence to showcase your products more effectively, Image 4 is ready to help you plan and budget for your trade shows and events.