How Nike and REI made experiential retail a strategy

By Image 4, posted on September 26, 2018

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

Image 4's Insight
The retail category continues to shift in the direction of experiential design, but some brands do it better than others. Read more about how two top brands are using different approaches to enhance customer experience.
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