How Making Social Media a Centerpiece of Experiences Can Create Lasting Value for Consumers – Adweek

By Image 4, posted on September 26, 2018

Spaces need to be ‘Instagram-worthy.’

Image 4's Insight
With brands investing more than ever before in social media, experiential marketing is becoming increasingly “Insta-optimized” as marketers strive to give people spaces that are visually arresting, engaging, totally original, dynamic and, most of all, surprising. Read more about how brands are taking activations to the next level.
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