To highlight its expanded portfolio while celebrating its roots, the brand activated a weeklong anniversary pop-up experience dubbed the Nesquik Milk Stop.

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Over the years, Nesquik, the 70-year-old chocolate milk brand has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. See how the brand activated a weeklong anniversary pop-up experience, the Nesquik Milk Stop, highlight its expanded portfolio while celebrating its roots. Rich with Instagrammable moments and sweet treats, the experience served as Nesquik’s first full-fledged foray into experiential marketing.