Experience economy grows as consumers seek out memories in favour of material possessions

By Tina Rutherford, posted on October 23, 2018

Research from Barclaycard reveals over half of consumers would rather spend money on entertainment and events than material items.

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As research from Barclaycard shows, brand experience is becoming more important than price and more than 50% of consumers would rather spend money on entertainment than material items. If consumers are looking for “surprise and delight”, why are only a quarter of businesses focused on matching customer expectations in the experience-driven economy?

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