Trade Show Organizers Create More Impact Using Experience Design Methodologies
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- Curated Content, Events/Exhibits
- April 10, 2019
Even trade show organizers are beginning to recognize the value of experience design. Using empathy to understand what attendees want and need at every turn reduces frustration, creates a better overall experience and keeps visitors engaged longer. Organizers increasingly allow attendees to create their own trade show experience by offering different tracks and a variety of delivery formats. By designing your own exhibit space to enhance that experience, you will help make the show a success not only for yourself but also for the future success of the show.