Across Generations, Consumers Prefer the Bank Branch for Financial Advice

By Image 4, posted on March 19, 2019

A new study commissioned by Samsung finds that consumers still prefer in-person interactions at bank branches.

Image 4's Insight
Despite the rise of online and mobile technology at banks across the country, studies show consumers still prefer face-to-face interactions when they need financial advice. The challenge for banks is balancing innovation with human interaction to meet the needs of their customers and create a personalized experience. Incorporating technology at bank branches is important, but what will keep customers coming back now and in the future is meaningful interactions with actual humans. It is these interactions that make people feel comfortable making important financial decisions.
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