Trade Show Organizers Create More Impact Using Experience Design Methodologies

By Image 4, posted on April 10, 2019

Trade show organizers and meeting planners strive to create experiences for both attendees and exhibitors that will provide value and be memorable. Historically, events have been designed based on what organizers felt attendees needed but in recent years, some organizers have flipped that notion on its head.

Greg Bogue, chief experience architect at Maritz Global Events, believes it’s important to think about events differently and approach planning from the attendees’ perspective.

Category: , ,