Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.
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Thanks to apps like Snapchat and Pokémon GO, consumers are becoming increasingly comfortable with augmented reality. So the question is no longer if brands will find a way to seamlessly incorporate AR into their events, but how. This article shows you five ways to leverage augmented reality to elevate live experiences: showcasing cutting-edge products, boosting fan engagement, enhancing live performances, eliminating pain points, and reaching new audiences.
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