Five Ways to Elevate Events With Augmented Reality

By Tina Rutherford, posted on October 25, 2018

Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.

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Thanks to apps like Snapchat and Pokémon GO, consumers are becoming increasingly comfortable with augmented reality. So the question is no longer if brands will find a way to seamlessly incorporate AR into their events, but how. This article shows you five ways to leverage augmented reality to elevate live experiences: showcasing cutting-edge products, boosting fan engagement, enhancing live performances, eliminating pain points, and reaching new audiences.

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