5 questions for retailers before going ‘Internet of Things’

By Tina Rutherford, posted on October 30, 2018

The Internet of Things isn’t a strategy on its own, writes SoftBank Robotics’ Kass Dawson. It’s a means to accomplishing an end.

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McKinsey estimates that by 2025, the potential economic impact of the Internet of Things (IoT) in retail could be anywhere from $410 billion to $1.2 trillion annually. But introducing IoT to the store requires a lot of time and resources. So before you begin investing in automated checkouts, smart customer-relationship management, robotics, in-store personalized promotions and more, here are five questions you need to ask yourself to ensure your business is ready.

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