Using new behavioral segmentation models, banks and credit unions can grow more relationships, steal market share from megabanks, and maximize their marketing ROI.
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Millennials. Gen X. Gen Z. Baby Boomers. Many financial marketers only see consumers through this limited generational lens. But if everyone uses the same basic demographic model, no one will have a competitive advantage. To grow and retain more relationships than the bank down the street, you'll need to use behavioral segmentation and personalize every aspect of your experience — starting with marketing.
Category: Curated Content, Financial Services, Legacy