Deceptive Marketing – EXHIBITOR magazine

By Image 4, posted on May 12, 2018

Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees, ultimately netting seven times as many leads as it had the previous year.

Image 4's Insight

As a relative newcomer in the industry with a meager budget, Attivo Networks Inc. was a true underdog going into Black Hat USA 2017, an information and digital security conference in Las Vegas. When they decided to turn deception into a fun,creative, and honest way to engage prospects, they won big.  

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