Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue
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- Curated Content, Legacy
- June 12, 2018
Legacy retailers are at a crossroads. But ditching their brick and mortar locations is not the best solution. Smart integration of key digital technologies and physical experience creates the kind of personalized shopping experience that e-commerce cannot comparably replicate. This article offers some prime examples of retailers leading this omni-channel shift.