Be inspired by Samsung’s design chief Don-Tae Lee 2018, who here lays bare his thoughts on the importance of seamless design, Brainstorm Design Singapore 2018.

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Samsung’s executive vice president Don-Tae Lee wants to harmonise Samsung’s diverse family of products, creating a seamless experience that the user will identify as flowing from the Samsung product. Learn more about how he’s moving Samsung from being a technology-driven company to being ‘a user-and lifestyle centric brand.’