Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue

By Image 4, posted on June 12, 2018

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking and there are serious questions about the fundamentals of brands wholly reliant… Continue reading »

Image 4's Insight

Legacy retailers are at a crossroads. But ditching their brick and mortar locations is not the best solution. Smart integration of key digital technologies and physical experience creates the kind of personalized shopping experience that e-commerce cannot comparably replicate. This article offers some prime examples of retailers leading this omni-channel shift.

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