Project Overview Ion Bank, the refreshed former Naugatuck Savings Bank, is executing on a branch location expansion, as well as on a customer-acquisition plan. In addition to adding smaller, less costly and higher-value footprints in tightly-targeted communities, Ion is also refreshing their in-branch execution to present their Authentic Brand™ – essential to differentiate the Brand […]

Project Overview Because customers are changing how they use the branch, the branch has to change to accommodate the new interactions. Michelle Barone-Lepore, SVP Marketing at Rhinebeck Bank led a program to refresh the brand presentation, as well as to optimize the Arlington branch. The project serves as a prototype for the optimization of the […]

Project Overview CAP COM FCU contracted NES Group to design and build an expansive corporate headquarters including a loan center, administrative offices, executive areas, and an in-building branch. NES asked Image 4 to partner to develop a color palette, Brand elements, a Tech center and “kids” area. With the CAP COM executive team, Image 4 […]

Project Overview Jewett City Savings Bank’s SVP of Marketing Diana Rose asked Image 4 to take on updating her Institution’s public presentation. JCSB in located in an old, historic mill area of CT, a region where Place is a rich part of the Community. Image 4 was quick to look backwards to look ahead. Our […]

Project Overview TrailNorth FCU commissioned Image 4 to develop a fresh Brand presentation for their 3 branches in the beautiful Adirondacks of New York. We conducted a Brand Exploration, discovering TFCU core Values and a clear sense of the communities in which the credit union operates. Image 4 designers developed Brand visuals based on the […]

Project Overview As South Shore Bank expanded to new markets, they saw an opportunity to re-think the in-branch experience for both customers and staff. South Shore contracted the team of Scott Towne Architects and Image 4 to design their “Branch of the Future”. South Shore Bank President/CEO John Boucher says the writing is on the […]

Project Overview Working closely with Construction Manager NES, Image 4 integrated a fresh color palette with more traditional finishes. NES’s structural design created a light, airy and comfortable-feeling in-branch experience, while Image 4 designers created a fresh Brand presentation, managed privacy and compliance concerns, and ported the color and icon scheme to digital communications. Particular […]

Project Overview Lee Bank’s Branch Project Group; Wendy Healy, SVP, Alison Brigham, Marketing Manager, and  Brandy McKee, Head of Retail Banking, commissioned Image 4 to re-conceive the Lee Bank in-branch experience and brand presentation to be more closely aligned to the values of the community in which they planned to expanded. The project needed to […]