Banking pundits say branches grow irrelevant, but many consumers still want them. Abandon the herd now and you’ll have less competition.

Image 4's Insight

After suffering the negative effects of the Great Recession, manifested in lower deposits for branches built just before or during the 2008-2009 downturn, financial institutions are now ready to reconsider expansion strategies. This article examines some of the recent trends around new branches, emphasizing the need to consider location as one of the top indicators of future success.