From multi-million dollar booths to carpetbagging around the trade show floor, we’ve seen (and done) it all.
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It can be easy to forget that a trade show is, first and foremost, a show—a performance of sorts. Smart salespeople bring their A-game to trade shows, elevating networking to the level of art… and sometimes even espionage. They network mindfully, treating trade show interactions more like ballroom dancing than water-cooler socializing. They even manufacture the illusion of serendipity, strategically “running into” prospects to personally and creatively engage them. Whatever your preferred MO, coming to a trade show with a creative, out-of-the-box strategy can tip the scales when it’s time to make a sale.
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