Banks know well they need to evolve their bank branches, but there’s a lot of future in front of them and when it’s time for another refresh, they could focus more on the small business set.
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In the digital era, banks are competing with others companies for their own customers’ relationships. When it comes to creating emotional connection, banks should explore how they can become an extension of small businesses by providing more intuitive services for small business needs. From cafes to meeting rooms, banks need to understand the value in utilizing the branch space beyond transactions and banker-to-customer meetings.
Category: Curated Content, Financial Services, Legacy