Future-Proof Trade Show Booth Design Techniques
- Jeff Baker
- Curated Content, Events/Exhibits
- October 29, 2019
The competition for spectators at trade shows is as fierce as ever. While it’s easy to get seduced by fads, no gimmick can replace methodical, attentive execution. That’s why the most effective booths generally feature impeccable implementation of tried-and-true design techniques. These include well-lit recessed product displays, hands-on product demo displays, and thoughtful tablescaping. The common thread between them all is painstaking attention to detail. By getting every detail right, even an understated and budget-friendly display can communicate authentic value and an inviting atmosphere.