Why Customer Experience is the Core of Successful Brand Strategy
- Jeff Baker
- Events/Exhibits, Financial Services
- February 14, 2018
Customer experience is no longer limited to business transactions; brand touchpoints include many types of interactions, from a conversation with a customer service rep to a company tweet, Yelp review, or blog post that lands in an inbox. Social media and the increasingly-connected environments we live in create a myriad of opportunities for brands to […]