The Center for Exhibition Industry Research (CEIR) announced the release of its latest report, The Marketing Spend Decision. This study profiles marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors.
“This report offers exhibitors an invaluable tool to determine whether their marketing expenditures, objectives for exhibiting and success metrics align with industry norms,” noted CEIR President and CEO Brian Casey, CEM. “The results of this study affirm the enduring value of business-to-business exhibitions.”
“CEIR is the go-to resource for exhibition industry research,” said EDPA Executive Director Jeff Provost. “This particular report is of high value to exhibitors, suppliers and exhibition organizers. EDPA along with its six member co-sponsor companies is pleased to provide the funding to make this vital research possible.”
This survey is co-sponsored by EDPA and 6 member companies who joined them in supporting this vital industry research. Thank you to Classic Exhibits, CORT, Group Delphi, Hamilton, Image 4 and Mirror Show Management.
Since 1978, CEIR has been highlighting the importance of exhibitions in today’s business environment. Our goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
If you are associated, in any way, with the exhibition industry, CEIR can help!
CEIR houses the world’s largest collection of primary, exhibition-related research studies. Hundreds of reports are available to help you better understand the world of face-to-face marketing.
As the industry authority, we produce several publications and educational sessions that keep you informed of the latest experiences and trends within the industry.
CEIR provides industry-leading research on the North American exhibitions and events industry globally which optimizes performance, increases engagement, and addresses emerging customer needs.
The Exhibit Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry.
Its purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. In addition to providing regional industry education programs through its six chapters, EDPA organizes one annual meeting, tradeshow and golf tournament in a resort location for industry members and their suppliers. EDPA holds quarterly board meetings, publishes a printed quarterly newsletter, monthly electronic newsletter and membership directory. EDPA also hosts several industry awards, educational surveys and supports the EDPA Foundation.