Manchester, NH based ECCO Shoe worked with agency GYK-Antler and Image 4 to develop a complete touring program including shoe presentation, video content, runway show and experiential “try it before you buy it” program for potential customers.
“We started with a blank sheet of paper” said Image 4 Creative Director Jeff Baker, “The team at ECCO had a well thought out set of needs and desires, and we designed the user experience and visuals literally from the floor up.”
The Popup Shop features a 16-foot wide lighted wall on which the new shoe product line “floats”. Overhead sign and clean, black-and-whate graphics set the scene without detracting from the “product as hero” strategy.
At each stop on the tour, the “Runway Show” is uniquely designed so models walk up and down, rather than across a flat surface. This brings the product into the viewer’s line of sight, as well as connecting the customer to the real world, up and down walking all women do in a day.
The prominent structural display includes a 4-surface walkway on which customers are encouraged to experience the shoe’s beneficial feel and support features.
The ECCO SHAPE show will travel across the country for the next several weeks.
About ECCO Shoe
In April 1963, ECCO started out with 16 employees and one market. Today, operating in 50 markets across the world, the global ECCO family comprises 17,000 members. We are a medium-sized family business, proud of our heritage and with a strong platform because our products are relevant in today’s world. Our customers look for quality, reliability and stylish comfort and they get all this from ECCO. Our employees are the heart of our business.
We are aware that without skilled, loyal and hardworking employees, ECCO could not deliver and we do our very best to ensure we never become a business where people are just numbers. Wherever possible, we believe in creating a sense of family, a feeling of belonging. We strive to provide lifelong education, good career prospects and interesting challenges in order to maintain a high level of job satisfaction. Nor do we ever forget we are shoemakers striving to make first-class products. We want our customers to rely on ECCO to deliver the highest quality standards, a great fit and good-looking shoes at a sensible price. ECCO will always stand for affordable luxury.
For more information, visit ecco.com
Category: News, Retail