p>Connection. Making a connection. That’s what we appear to be seeking in 2018, and that’s not always something retailers are able to accomplish using an app or a website. For bricks-and-mortar brands, maintaining a bond with shoppers is the holy grail in the digital age.
Image 4's InsightRead Original Article
“Barneys is paying more attention to the kids and to the youth and making [shopping] an even more tangible experience,” Obiwuru told me. “They’re actually bridging a connection with the consumer and saying, ‘It’s not just about the money. We want to actually connect with you.’ ”
Category: Curated Content, Legacy, Specialty Retail