In the Digital Era, Barneys New York Might Have Created the Blueprint for Reaching Millennial Shoppers

By Image 4, posted on August 14, 2018

p>Connection. Making a connection. That’s what we appear to be seeking in 2018, and that’s not always something retailers are able to accomplish using an app or a website. For bricks-and-mortar brands, maintaining a bond with shoppers is the holy grail in the digital age.

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