Data Reveals a Surprise Driver of CX Satisfaction in Banking

By Image 4, posted on September 30, 2020

Traditional and direct financial institutions do well with websites and mobile apps but other factors impact loyalty and revenue far more.

Source: thefinancialbrand.com

With more customers using mobile banking services than ever before, financial institutions find connecting with customers more challenging. Emotion – feeling respected, appreciated, and valued – is a key driver of customer loyalty and revenue in banking.

 
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