Exeter Hospital Institution Brand Presentation, History Installation, Wayfinding Design

PROJECT: Institution Brand Presentation, History Installation, Wayfinding
CLIENT: Exeter Hospital

Exeter Hospital Connects their Future and Past with a Large-scale Brand Presentation

Following a dramatic expansion, centered around an AIA award-winning design by the architectural firm JSA Inc, Exeter Hospital wanted to display a visual history of their transformation to a state-of-the-art regional hospital.


  • Engineering
  • Graphic Design
  • Fixture Design
  • Graphic Production
  • Millwork
  • Installation
  • Technology Specification/Installation

Project Overview

Exeter Hospital in Exeter, NH is the country’s first nurse schooling hospital. Women from Exeter’s program have cared for patients since 1848. To tell this amazing story of care, and to connect today’s nurses with their predecessors, JSA Architects commissioned Image 4 to create a 60-foot history installation to present images and artifacts reflecting the history of Exeter Hospital.

JSA designer David Maurand developed a story line and accessed assets and artifacts.  The storyline was divided into eras, reflecting accomplishments and changes at the Hospital. Dozens of images were scanned and retouched, and composited into a 60-foot wallcovering mural, over which a beautiful metal rod structure was installed.

The rod structure not only adds a contemporary design element, it allows for updating and reconfiguration of photos and artifacts as the display evolves. Image 4 fabricated museum-grade vitrines to display artifacts, and assembled multi-layer content and title panels – the depth adding visual interest to the installation.

Subsequently, Exeter Hospital has asked Image 4 to create a wayfinding package throughout the facility that visually aligns with the core installation.

The display has taken on a life of its own. Visitors and employees stop and interact with the graphics, images and displays throughout the day. People recall colleagues and activities through their careers at Exeter. Image 4 has updated the installation a number of times as the hospital grows services and finds new, compelling stories to share.