Why Your Brand Needs to Identify a Brand Character – Adweek
- Jeff Baker
- Curated Content, Legacy
- July 19, 2019
Choosing a character to embody your brand – either an existing, real-life character or one designed by you – not only helps your internal team create more cohesive and true messaging, it can also help customers immediately connect with your brand. Whether or not your company decides to use your character in future marketing campaigns, defining that character will be a valuable learning process and ensure company values are aligned with its actions.