Brand Strategy for Compelling Specialty Retail Experiences
Be Nimble, Enchant Your Customers, Create Brand Advocates
Thanks to 24/7/365 access and Amazon, your Brand needs a story that compels consumers to act. Only the most compelling of Brand stories and their related in-store purchasing experiences will grab the consumer’s wallet. Trust Image 4 to distill, present and deliver your Brand story – the way we do for specialty retailers across North America.
When your Brand has a backstory and your product brings meaning, your physical environment becomes part of the value to the consumer. As pop-up and in-mall experts, we design 3D, real-world environments for experience-driven consumer activity that can combat the 2D world of buying online. We boost Brand connection and loyalty by bringing your products to life where your customers congregate, in a valuable experience designed just for them.
Our Brand Strategy Service Includes:
- 3D Brand Experience Consulting – Control and maximize the customer journey. Image 4 will help develop and map the consumer experience in your 3D environment and use that experience map to program products, presentation, and transactions and also extend the conversation to social.
- Experience Design, Brand Messaging – Today’s in-store shopper seeks an experience. Image 4 designers work with you to discover Brand essence and present your Brand and product as a compelling, engaging and memorable retail experience – from pop-up shops to in-mall environments to boutique retail spaces and anchor stores.
- Design, Fabrication, Installation – Today, there’s a “right size", “right place", and “right time" for a retail experience. Image 4 will design and build your customized “right" environments. From a street-side take over in Chelsea, to an in-mall activation in Culver City, Image 4 will scale our process to your program requirements.
- 16 Weeks Concept to Keys™ – Retail in the digital age is all about speed. Image 4 is expert at delivering a unique customer experience on a short timeline. In 16 weeks or fewer we transform an idea into a unique Brand experience that sells product, creates brand connection and builds brand awareness.