Boston, MA

Image 4’s Vice President of Operations Elizabeth Hummel has been elected President of the New England Financial Marketing Association. Liz will lead the BOD, overseeing financial management, developing membership, curating content and refining deliverables to the association’s 300 members.

“I’m honored to be engaging with my regional marketing colleagues and growing the marketing practice of New England financial firms”, said Liz, “Financial Marketing is evolving rapidly and our firm’s exposure to best practices supports our growth as well as that of our clients”.

About NEFMA
First chartered in 1970 by the Bank Marketing Association, NEFMA continues a tradition of more than 35 years of providing information, training and education to those involved in financial services marketing. NEFMA today is an independent association with a diverse membership of approximately 300 New England financial marketing executives from banks, credit unions and financial service companies. Membership in NEFMA involves you on a regional basis with hundreds of marketing professionals. Programs, events and content are planned to offer educational and networking opportunities for the personal and professional development of NEFMA members. Learn more at www.nefma.org

About Image 4

Image 4 is an award-winning Brand Experience Agency specializing in creating powerful Brand Experiences within the physical, spaces of trade shows, banks and credit unions, specialty retail locations, and corporate and institutional environments. For over 30 years, Image 4 has created brand affinity, product awareness and face-to-face connection to drive sales, increase customer retention and own mindshare in clients’ markets. Learn more at www.image4.com

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