Wayfinding at Work – Place, Brand and Context 

By Image 4, posted on January 26, 2018

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You’ll want to be there!

Image 4's Insight

Workplace wayfinding has a unique triple mission -- not only does it need to guide visitors and employees through complex spaces, it must also create a strong sense of place and support the brand. Read this interview with Joe Lawton and Ellen Bean Spurlock of Media Objectives to learn more about achieving balance in branding workplace wayfinding.

Read Original Article

Category: ,
Top