2018 has become a memorable year for the exhibition and business events industry around the world – with much of the attention on M&A, on changing event formats or “festivalisation”, and on a changing global landscape.
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Whether it’s “festivalization”, the way in which we handle the data we collect, or the globalization of the trade show industry, these are but some of the trends we’re following for 2019. Read more from Kai Hattendorf, CEO of UFI, The Global Association of the Exhibition Industry, on what to watch for next year. And while trends might be interesting to follow, he also cautions us not to forget about the basics, listing 5 factors you need to get right in order to please trade show visitors.
Category: Curated Content, Events/Exhibits, Legacy